“If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. No more trying to track down her looks — Sofia Richie Grainge’s enviable style is now more attainable than ever. On Thursday, Oct. 16, the fashion “it” girl launched her first-ever fashion”, — write: www.hollywoodreporter.com
No more trying to track down her looks — Sofia Richie Grainge’s enviable style is now more attainable than ever.
On Thursday, Oct. 16, the fashion “it” girl launched her first-ever fashion brand: SRG. As the newest member of Revolve’s in-house portfolio, the ready-to-wear lineup spans suiting, silk shirting and bottoms, versatile dresses and elevated outerwear. The first drop of the namesake line includes 55 womenswear staples, and is officially available for purchase on revolve.com.
“SRG is a reflection of the way I’ve always approached getting dressed; intentional, timeless, and personal,” says Sofia Richie Grainge. “I wanted to create a brand people return to season after season, with pieces built on quality and created for longevity. Bringing SRG to life has been a vision I’ve had for years, with every detail carefully considered to create true wardrobe investments. Partnering with FWRD | REVOLVE felt natural – their expertise, community, and platform make them the perfect home to share my vision and bring SRG to a wider audience.”
Designed in a neutral palette with subtle seasonal highlights, the collection prioritizes wearability and sophisticated ease. Pieces range in price from $250 to $1,850 and are available in sizes XXS to XL.
“We’re thrilled to officially launch SRG, a brand that has been thoughtfully developed in close partnership with Sofia,” adds Raissa Gerona, REVOLVE Group Inc’s Chief Brand Officer. “This partnership marks a new era for REVOLVE – one that expands our offerings while continuing to push boundaries and deliver the trends our community loves. From its clean lines to its classic silhouettes and refined craftsmanship, SRG is a celebration of modern femininity.”
See below for a few more standouts from Grainge’s first SRG drop, and visit revolve.com to shop the full 55-piece lineup. Product is moving quickly and as of publishing time, there has yet to be a restock notice.
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