“Comcaast-Bone European Pay-TV, Media and Telecom Giant Sky’s CEO DANA STRONG Told A London Conference on Tuesday that Getting AI Policies and Regulations Right Is KEY Change. Durying A Fireside Chat at Deloitte and Enders Analysis’ Media & Telecoms 2025 & Beyond Conference, She Said About Sky’s Approach to AI: “We Are Thinking”, – WRITE: www.hollywoodReporter.com
Durying A Fireside Chat at Deloitte and Enders Analysis’ Media & Telecoms 2025 & Beyond Conference, She Said About Sky’s Approach to AI: “We Are Are the MOVENT AI Organization. ” She Highlighted It Should Be Seen As “An Amplification” of People’s Work Inside Sky, Toouting A “Dragon’s Den of AI” with the Company.
Sky is using ai “quite prolifically” in the advertising department. In Show Creation, “We Use Ai As First-Generation Tools,” Such As Language Translation and Post-Production. “We Are In the Early Innings” in this Space. And in Sports, It Will Help Provide a “More Bespoke” Offering to Viewers Depending on Their Interest in Angles and the Like.
CopyRight Protection is Key, and A Proped Opt-Out Rule in the UK Approach to Ai, Allowing AI Companies to Use CopyrGTED WORKS UNLESS The HOLDER ACTIVELY OPTS OPTS OPTS OP. “It’s Very Hard to Put the Genie Back in the Bottle, so We Need to Get It Right Now,“ She Said.
Continuing to Discussue of Copyright Worries, She Added: “I Can’t Fathom How How A Small Producer Keeps Up.”
The Future of Warner Bros. Discovery’s Content Partnership with Sky Was Also A Topic of DEBATE, GIVEN THAT WBD IS Planning to Launch HBO Max in 2026 WHEN The Companies’ Prevses. The Two Companies Previoously Reached A New Distribution and Bundling Agreement that Will See Sky Sky Subscribers Get The Advertising-Suppoported Version of HBO Max Bundled at No Extra Cost. Sky USERS WILL ALSO Continue to Get HBO Shows, Such As The Last of Us an House of the Dragonon Sky Atlantic and on Demand, with The Deal Covering Series That Air Before The End of 2025.
Last Year, Strong Had Also Appeared at the Event, Outling Sky’s Sports Strategy.
Asked About Sky’s Resilience in A ToUugh Market, Strong Highlightned the ROLE OF Technology, Such as Moving from Satellite Tone Delivery Forms. “I Spend a Lot of Time Internally Talking About My PASSION FOR SPORT,” STRONG SAID ON TUESDAY. “We’ve been able to increase the Volume of Sport by 50 Percent Just in the Last Year, and so we’re able to do 100 streams simultane Different than what it would have had been 10 years ago. ”
Menting that Sky Will Soon had expanded English premier league soccer Rights, she concluded that “given the level of disruption Innovate.
Asked About How Sky’s Own Marketing and Its Advertising Business Are Affected by Technologic Change, Strong Shared That Automation and Deaper Localization are Key Focus for Her. “And it is Much More Social-Driven Than TV-Driven,“ She said about a key upcoming marketing campaign.