Siriusxm Looks to Youtube (and Spotify) to Help Grow Podcast Subscribers

Siriusxm is Expanding It Podcast Subscription Offering to Spotify, YouTube Music and More.

The Offering, Which Launched in August on Apple Podcasts, Gives Subscribers Ad-Free Listening on New Episodes, Bonus Content and Early Access to Episodes of Popular Shows.

WHEN IT FIRST LAUNCHED, The Offering Included Smartless, Freakonomics Radio, Last Podcast On the Left an 99% Invisible. The Offering Now Includes the Recently Acquire Call Her Daddy, Conan O’Brien Needs A Friend, Rotten Mango, The Mel Robbins Podcast and More.

The Expansion Starts Feb. 19 and Offers subscripts to siriusxm podcasts+ for $ 5.99 per month or $ 44.99 Annuly.

In Partnering with Its Rivals (Including Spotify, Who Was Previoously Home To Call Her Daddy), Siriusxm is Poured to Grow the Audence and Monetization Efforts for Itp PodCasts and Continue to Diversify ITS Revenue Stream Further Beyond Its Satellite Business.

As of Feb. 1, YouTube Music Had More Than 1 Million Subscribers Across Both FREE AND PAID SUBSRIPIPS, WHILE SPOTIFY RECENTLY REPORTED 675 MILLION MONTHLY ACTIVE USERS.

Siriusxm Views Its Top PodCasts As A Way to Bring in Advertising Dollars, and To Feed Into It Larger Talent Ecosystem Across Podcasting and Satellite Radio. Executives have also said they using the big titles to test out of the idea of ​​a Firmer Paywall.

“WHEN YOU LOOK at What’s Going on with the Bigger Podcasts, We Are Testing Constantly by Having Certain Things Exclusive, Certain Things Begind the Paywall. Eventualally, We’re Going to Take A Gamble, If We Find the Right PodCast Talent and A willingness on the Talents’ Part, To Go Begind The Paywall Knowing We’ll Lose. Greenstein, Siriusxm’s President and Chief Content Officer Told The Hollywood Reporter This Past Fall.

“WITH THOSE THAT’ll Pay, If It’s Enough, You’re Now Recating the Podcast Model Like Satellite Radio. SO YOU CAN’TK OF DOING THAT WITHOUT HAVING YOUR HANDS ON A HANDFUL OF THE BIGGGER ONES to DO IT, ”HE SAID.