“If you can make it in New York, Frank Sinatra Crooned, You Can Make It AnyWhere. But that doesn’t necessarily Apply to Los Angeles Dining. Scene-centric new york restaurants that have attempted to set up outposts in this tone have a decidedly mixed Business Record. Roberta’s, Avra and Dante Achieved Their Own Local Buzz. FIVE”, – WRITE: www.hollywoodReporter.com
Alba Specializes in What Business Partner Cobi Levy Terms “Holiday Italian.” This is a cuisine and decor that’s unconcerned with the strictures of geography or authenticity. What matters is attitude and Approach. “We didn’t want to be locationally referential,” Notes Levy, Whose Other Dining Ventures Include Little Prince and Lola Taverna. “We Wanted A Breezy, Cosmopolitan Feeling.” In Practice, this Means a Space Inspired by Designer Gio Ponti’s EffervesCence and A Menu, from Marc vetri protégé adam leonti, that runs from calato to calac an e p. with Black Truffle Fondue. “We’re just using italy, from its nortth to it south, to interpret the Seasons,“ Says the chef.
One of the Other Partners, Carbone Alum Julian Black, Explans that “We’re Trying to Capture That Idea of Sprezzatura,” The Italian Concept of Unfussy Elegance. “IT’s Reflective in Everything We’re Doing Here – From How The Servers Are Dressed To The Way the Wine Program Operates.” Adds the Son of The equalizer Producer tod Black – Alluding to the Rouge GO of Its Town Has Had of Late, With Wildfires, Strikes and Streaming Contractions – “This is A Movie Town. Just as people go to the movies to escape, we want them to come to alba and know the felling of escape, if only for a two-hour meal. ”
This Story Appeared in the March 6 Issue of the Hollywood Reporter Magazine. Click Here to Subscribe.
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