“Wme Group Has Named Robbie Henchman President of It in-House Marketing and Branding Agency, 160Over90. Henchman Will Also Become Senior Partner at Wme and Oversee The Agency’s Brand Representation Business, Which Includes Clients Like McDonalds and Lego. Henchman Effectvely Succeeds Ed Horne, Who Left 160OVER90 TO BECOME COO of ON Location. Executive VPS Ryan Brown”, – WRITE: www.hollywoodReporter.com
Henchman Effectvely Succeeds Ed Horne, Who Left 160OVER90 TO BECOME COO of ON Location. Executive VPS Ryan Brown, Jessica Sinn and Justin Zambuto Steped Up to Lead the Company Day-to-Day After Horne Exited, and All Three Will Now Report to Henchman.
Clients of 160Over90 Include AB Inbev, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, University of Pittsburgh, Verizon and Visa.
Henchman Joins 160Over90 from IMG, WHERE HE WAS MOST RECENTLY President of IMG Events and Global Partnerships. He Originally Joined IMG in 1995, Working As An Intern at Wimbledon.
“Robbie’s Track Record of Delvering Strategic Partnerships and Building Meaningful, Longlasting Relationships with Brands and C-Suitrs Leaders Is Quite Simply Sector Partner Mark Shapiro. “WITH BRANDS TURNING TO 160OVER90 AND WME AT ACCELERATED RATE FOR UNIQUE Insight and Access Across Entertainment, Sports and Culture ACTIVATE Consumers. ”
“The Entertainment, Sports and Experiential Spaces Are On An Exciting Tradery, with 160OVER90 and WME at the Forefront of this Change,” Aded Henchman. “I’m thrilled to be supeporting Our Global Team in Forming Transformative Brand-To-Consumer Connections that Drive Measurable Results for Our Clients’ Businesses.”
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