“Logo text Prime Video has released first-look images of Riz Ahmed in his new comedy series Bait. The Brit is the star, writer and showrunner on the six-part series about a struggling actor named Shah Latif, whose last chance to hit it big comes in the form of an audition of a lifetime: the role”, — write: www.hollywoodreporter.com
Prime Video has released first-look images of Riz Ahmed in his new comedy series Bait.
The Brit is the star, writer and showrunner on the six-part series about a struggling actor named Shah Latif, whose last chance to hit it big comes in the form of an audition of a lifetime: the role of James Bond. The episodes follow him over the course of four wild days as his life spirals out of control and his family, ex-lover and the entire world weigh in on whether or not he’s the right man for the job.
Bait will be available globally on Prime Video March 25. The streamer also released a clip on Tuesday (below) showing Shah’s family frantically interrogating him about public rumors that he’ll be playing Ian Fleming’s spy, with a Studio-style camera setup.
The series stars Guz Khan as Zulfi, Sheeba Chaddha as Tahira, Sajid Hasan as Parvez, Aasiya Shah as Q, Weruche Opia as Felicia, and Ritu Arya as Yasmin.
Riz Ahmed’s Bait. Courtesy of Prime Video
Bait is executive produced by Ahmed and Allie Moore for Left Handed, with Jake Fuller on behalf of Jax Media. Ben Karlin executive produces and serves as showrunner alongside Ahmed. The series is produced by Jax Media and Amazon MGM Studios.
The 43-year-old Ahmed is best known for his breakout role in Nightcrawler opposite Jake Gyllenhaal, and later Star Warscritically acclaimed Rogue One. He won an Emmy for his performance in HBO’s crime drama The Night Of (2016) and an Academy Award nomination for 2019’s Sound of Metal. His short film The Long Goodbye took home the Oscar for best live action short in 2021.
In 2025, Ahmed starred in a contemporary London-set adaptation of Hamlet.
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