“Paramount Global’s free, advertising-supported streamer Pluto TV and M6+, French TV company Groupe M6’s new AVOD platform, have signed a strategic commercial and editorial partnership to “scale and expand their free streaming and digital businesses in France.” “Editorially, this unprecedented partnership will mutually enrich the streaming platforms,” the companies said on Tuesday. “M6+ users will”, — write: www.hollywoodreporter.com
“Editorially, this unprecedented partnership will mutually enrich the streaming platforms,” the companies said on Tuesday. “M6+ users will find 12 Pluto TV content channels, with nearly 3,000 hours of content from the platform’s iconic franchises, such as Just Tattoo of Us, Alerte à Malibu, Yu-Gi-Oh!, Blue Bloods, Olive et Tom, MTV Classics as well as channels dedicated to movies, series, and animations. “Pluto TV users will benefit from emblematic brands from the French audiovisual landscape, with six M6 content channels, representing 2,000 hours of content,” including the likes or Zone Interdite, Turbo, Les reines du shopping and Les Marseillais.
As part of the deal, M6 will also become Pluto TV’s advertising partner, allowing M6 Publicité to sell the entire Pluto TV inventory in France as part of its portfolio and Pluto TV content accessible on M6+. Paramount Advertising in France will sell the Pluto TV inventory in market alongside the M6 advertising team.
“The free ad-supported streaming industry is thriving internationally. As a leader in this space, we understand the value of partnering with key local entities, especially in competitive markets like France. Building on our successful collaborations across multiple markets, we are now expanding our FAST business with M6,” said Olivier Jollet, executive vp and international general manager at Pluto TV. “M6 stands out as an ideal partner, offering a powerful platform, beloved content, a large consumer base, and strong expertise in ad sales. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a blueprint for other markets.”
Added Henri de Fontaines, member of the Groupe M6 executive board in charge of strategy, transformation and development: “As a pioneer in digital television in France, Groupe M6 is accelerating its transformation with the ambitious M6+ plan in response to the growing digital consumption of our content. Launched successfully in May 2024 with a catalog from the Group’s iconic brands, our AVOD platform is also a prime destination for top global audiovisual franchises. We’re thrilled about our ambitious partnership with Pluto TV, which allows us to offer even more must-see content to our users. With the significant growth of free ad-supported television, we see this partnership as a chance to align with a key player and hope it will strengthen over time.”
M6+ previously struck partnerships with Konbini and Hayu, the reality TV streamer of NBCUniversal.
“After transformational partnerships with Corus in Canada and Viaplay in the Nordics, Pluto TV continues to innovate, enriching content for fans and creating new opportunities for clients,” the Paramount streamer said