“Cynthia Erivo has insured her mouth (Picture: Listerine) Cynthia Erivo revealed her mouth has been insured for $2 million (around £1.55 million). As the face of Listerine’s new Wash Your Mouth campaign, the Wicked star is the latest celebrity to lend some sparkle to a high-concept marketing stunt. But while the mouthwash brand insists the”, — write: metro.co.uk
Cynthia Erivo has insured her mouth (Picture: Listerine) Cynthia Erivo revealed her mouth has been insured for $2 million (around £1.55 million).
As the face of Listerine’s new Wash Your Mouth campaign, the Wicked star is the latest celebrity to lend some sparkle to a high-concept marketing stunt.
But while the mouthwash brand insists the move highlights the importance of oral hygiene, it also places Erivo squarely in one of Hollywood’s most surreal traditions: celebrities insuring their body parts for large sums of money.
Erivo, known for her powerhouse vocals and signature gap-toothed smile, described mouth care as essential to her daily rituals: ‘Brushing my teeth and using mouthwash- Listerine specifically – for some reason, really opens me up,’ she told People.
‘It gives me a restart before I go on and sing or speak.’ For her, oral hygiene is less about vanity and more about confidence, readiness, and performance. It’s the final step before stepping into the spotlight.
But an enormous insurance policy on a mouth – even a famous one – inevitably invites comparison with some other examples of celebrities insuring body parts.
The policy is for $2 million (around £1.55 million) (Picture: Listerine) 
It’s a part of a new campaign the star is doing with Listerine (Picture: Listerine) Jennifer Lopez has long been the unofficial patron saint of celebrity insurance lore, with stories of her butt being insured for as much as $27 million (around £20.9 million) — a rumour she’s repeatedly denied, though never quite erased.
Kim Kardashian has reportedly done the same, with her backside allegedly covered for $21 million (approx. £16.2 million) at the insistence of then-husband Kanye West.
Whether fact or myth, noone can quite say.
Mariah Carey’s reported $70 million (around £54.2 million) insurance policy – $35 million (approx. £27.1 million) each for her legs and vocal cords – emerged during her 2016 Sweet Sweet Fantasy tour, and while some outlets went as far as to suggest she had insured her voice for $1 billion (approx. £775 million), that figure seems more urban legend than reality.
Supermodel Heidi Klum once revealed that her legs were insured for around £1.1 million (approx. $1.4 million) – though she noted one was valued less than the other due to a childhood scar.
The Wicked actress is not the first star to insure a body part (Picture: Rich Polk/Penske Media via Getty Images) Gordon Ramsay is said to have insured his taste buds and tongue for $10 million (around £7.75 million).
Even Nick Cannon recently joined the list, announcing a $10 million (approx. £7.75 million) policy on his testicles as part of a tongue-in-cheek ad campaign.
Soccer legends Cristiano Ronaldo and David Beckham each had their legs insured for nine-figure sums – Ronaldo’s for over €100 million (approx. £85 million) and Beckham’s reportedly for $195 million (around £151 million), one of the largest sports-related policies ever recorded.
America Ferrera’s smile was insured for $10 million (approx. £7.75 million) by Aquafresh during a campaign.
Some of these stories are undoubtedly exaggerated or outright invented. Still, the campaign knows exactly what it’s doing. A million-dollar smile backed by a million-dollar policy guarantees headlines, whether or not anyone ever intends to file a claim.
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