“Logo Text the Advertising Giants Omnicom and IPG HAVE AGREED TO A Consent Decree with the Federal Trade Commission to Help Get Their $ 13 Billion Mega Merger Over The Finish Line. The Consent Decree Is Unusual in that It Is Focused On “Callusion” Between the Companies, with A Particular Focus on the Companies Coluding to”, – WRITE: www.hollywoodReporter.com
The advertising giants omnicom and IPG have agreed to a consent Decree with the Federal Trade Commission to Help Get Their $ 13 Billion Mega Merger Over The Finish Line.
The Consent Decree Is Unusual in that It Is Focused on “Callusion” Between the Companies, with A Particular Focus on the Companies Colluding to Besthold Ad Dollars from Media. Political Views or Ideology.
“In Recent Years, The Advertising Industry Has Been Plagued by Deliberate, Coordinated Effrts to Steer Ad Revenue Away from Certain News Organizations, Media Outlets, And Social Ferguson Said in A Statement of Support for the Consent Decree. “This Type of Coordination Risks America’s Largest Companies’ Economic Weight Unwittingly Being Enlisted for the Political and Ideological AIMS Avoid the costs they would incur if they merely refused to deal on their Own. ”
Ferguson Specifically Calls Out Garm (The Global Alliance for Responsible Media), A defunct Organization Founded by Majoor Advertising Firms (Including IPGTHT) Brand-Safe Media Buys. However, Garm CAUGHT The Attmentation of Conservatives, Who Believed They Were Unfairly Targeted by the Non-Proofit for Political Reasons.
“Collusion in the advertising Industry Remains the Subject of Active Investigations. Any Future Attempts at Collusion by Omnicom and IPG are Unlikely to Remain Hidden,” Ferguson. “Likewise, Advertisement Publishers have a Powerful Incentive to Alert The Commission If They Believe That Object of Unlawful Collusion. Moreover, the Agreement Require Commission in the Any Investigation Relating to Media-Buying Services, and I Have ALREADY NOTED THAT INVESTIGATING AND POLICING CENSORSHIP Practices that Run aFol of the Antitrust Laws Isa.
The Consent Decree, However, Does Allow Advertisers to Continue Doing Business with the Companies they to do with Business with, Provides that are do not collluding.
“The DECREE GOES TO GREAT LEGTHS to AVOID INTERFERING WITH THE FREE, REGULAR COURSE OF BUSINESS BETWEEN MARKETING FIRMS AND THEIR CUSTOMERS,“ FERGUSON SAID. “Omnicom-IPG May Choose with Whom Its Business and Follow Any Lawful Instruction from Its Customers As to Where and How to Advertise CONTENT SHOULD WISH. Boycottts Coordinated by Advertising Firms and Other Third Parties. ”
The Consent Decree Clears a major Hurdle for the Omnicom-IPG Deal, with the Companies Secking to Merge As Artificial Intelligence Prepares to Wreck Havoc Across.