“NBCuniversal Has Locked in One of the Biggest Events on TV for the Next Decade. NBCU Says that It has inked a new 10-year righs deal with the Retail Brand Macy’s, A Deal That Will Keep Its Macy’s Thanksgiving Day Parade on NBC, Peacock and Telemundo. The Parade, WHICH WINDS ITS”, – WRITE: www.hollywoodReporter.com
NBCU Says that It has inked a new 10-year righs deal with the Retail Brand Macy’s, A Deal That Will Keep Its Macy’s Thanksgiving Day Parade on NBC, Peacock and Telemundo.
The Parade, Whinds Its Way Through New York City, Culminating at the Flagship Macy on 34th Street, Features Giant Balloons Basd on Classic Characters, Floats FileS Performances from Artists and Broadway Casts.
IT is also a tv juggernaut, garnering rats that rival Only Football Games. Last Year’s Parade Drew 31.3 Million Viewers, A New All-Time Record for the Holiday Tradition. The Parade Will Celebrate ITS Centennial in 2026.
Terms of the Deal Were Not Disclosyd, But It ALSO INCLUDES The RIGHTS TO The Macy’s 4th of July Fireworks Special A New Special Event Program That Will Be Announced at A Later Date.
Every Entertainment Company Is Furiously Seneking WHATEVER LIVE EVENTS they can in a bid to keep Viewers Englished in a deeply Fragmented Media Environment. But A Live Event That Can Draw Tens of Millions of Viewers Is Particularly Rare Given that Fragmentation.
In the Last Few Years, The only Non-Sports (or Election-Related) Programs to Crack The Top 100 MOST-WATCHED PROGRAMS LIST WERE THANKSGIVING DAY PARADE, THE ACADEMY AWAY AWARDS
“This Extension of Our Partnership with Macy’s Means We Can Continue to Deliver The Memorable Live Holiday Entertainment of Millions For Nbcuniversal Media Group. “Watching the Macy’s Specials on NBC and PEACOCK HAS BECOME SUCH A CERICHED TRADITION FOR SO MANY FAMILIES, AND WE TAKE THAT REASPONSIVY VERY VERY SERIEYSLESS Year. ”
“Macy’s is Excited to Grow Our Broadcasting and Streaming Deal with Nbcuniversal As the Appetite for Our Contine Continues to Grow,” Adds Sharon Outerman, Machy’s CMO. “This is a significant expansion of OUR Long-Standing Relationship that Will Increase of the Visability of Macy’s and All Our Content Offings.”