December 19, 2025
Entertainment

MS NOW Turns to Jed Bartlet, er, Martin Sheen, for Its Latest TV Campaign (Exclusive)

Over seven seasons of The West Wing, Martin Sheen played President Jed Bartlet, a politician whose integrity can seem out of place in a political environment where trust is in short supply. Now Sheen is lending some of that magic to MS NOW, voicing a new 60-second brand commercial for the cable news channel, which”, — write: www.hollywoodreporter.com

Over seven seasons of The West Wing, Martin Sheen played President Jed Bartlet, a politician whose integrity can seem out of place in a political environment where trust is in short supply.

Now Sheen is lending some of that magic to MS NOW, voicing a new 60-second brand commercial for the cable news channel, which rebranded from MSNBC last month.

In the spot, Sheen recites William Tyler Page’s “The American’s Creed,” as images and video of MS NOW anchors, historic moments from American history, and other heartwarming vignettes (a soldier reuniting with their family, a school election) play along with words like “Freedom,” “Equality” and “Humanity.”

“I believe in the United States of America … As a government of the people, by the people, for the people,” Sheen says. “A democracy in a republic. A sovereign nation of many sovereign states. A perfect union, one and inseparable. Established upon those principles of freedom, equality, justice, and humanity for which American patriots sacrificed their lives and fortunes. I therefore believe it is my duty to my country to love it. To respect its flag. To support its Constitution.”

Watch:

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