“Matt & Abby, popular social media influencers and podcast hosts, have signed with Currents Management for representation. The couple, Matt and Abby Howard, are looking to expand their brand partnerships, launch new business ventures and grow as voices in the relationships and parenthood media content spaces. The Howards, high school sweethearts turned Arizona-based social media”, — write: www.hollywoodreporter.com
The couple, Matt and Abby Howard, are looking to expand their brand partnerships, launch new business ventures and grow as voices in the relationships and parenthood media content spaces. The Howards, high school sweethearts turned Arizona-based social media stars, have amassed over 13 million followers, including around 8 million on YouTube, another 5.4 million followers on TikTok and 1.5 million more on Instagram.
They met while performing on stage at the The Muny outdoor musical venue in St. Louis, before attending Missouri State University and marrying in 2019. Their YouTube and TikTok careers began as a creative outlet during the pandemic and today includes their The Unplanned Podcastwhere they discuss their lives’ unplanned moments.
Their YouTube and TikTok videos, Instagram posts and podcast include documenting the births of their sons Griffin and August, and the couple more recently announced Abby had a pregnancy loss at 17 weeks.
The podcast offers candid conversations and features guests that include Taylor Lautner, Dr. Daniel Amon, Dani Austin, Dr. Mike and other creators and celebrities. Beyond social media, the Howards have expanded their philanthropy, live events, and partnerships with organizations like St. Jude Children’s Research Hospital and Feeding America.
Currents Management is a Los Angeles-based digital-first talent management company launched in 2019 by Cameron and Nilou Ajdari, and represents around 80 content creators with a collective reach of over 250 million social media followers.
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