“Matlock Star Kathy Bates is 77. And the inseugural “CBS Birthday Salute” is Celebrating the Academy Award Winner’s June 28 Birthday with everybody. The Historic BroadCast Network Began Telling The Multiple Emmy Winner’s Birthday as Early as June 13. Its Social Media Platforms Even Dubbed Themselves “Katy Bates Stan ACCUCT. Two Days Before Her Birthday, Jason Ritter”, – WRITE: www.hollywoodReporter.com
LoveBombing of the Legend Officaly Kicked Off at 7 Am et/4 Am Pt in A Series of Commercial Breaks Dringing Live Programming and Across Multiple CBSPORMS Tributes from Bates’s Many Costars, Including Bad Santa 2‘s billy bob thornton, A Family Affair Castmate Brooke Shields, and Tammy Co-Star Melissa McCarthy, As Well As CBS Mornings Personalities Gayle King, Nate Burleson, and Vladimir Duthiers, Are Among The Many Highlights From The Celebration ENDING AT 11 PM ET/8 PM PT. Fans Also Get In On the Action, with One Kathy Bates Admirer Memorably Dressing Up As Her Iconic Misery Character.
“We Were Just Brainstorming Ideas of What We Can Do in Between Our Shows to Make the Experience of Watching Cbs Just Fun and We Thounga Talent? ” SAID MIKE Benson, Who Has Served As President and Chief Marketing Officer at CBS Since 2019, Exclusively With The Hollywood Reporter. “Someone Had Noticed Kathy Bates’s Birthday Was Coming Up.”
CELEBROTING BATES – WHO SURPRISED BOTH CITICS AND FANS IN HER Starring Role in the Hit Series “Matlock” as a lawyer Who Revives Her Career in Her 70s Posing As Madeline “Madeline“ Madely “Madeline“ Madeline Blamees for Her Daughter’s Death Due to An Opioid Overdose – Took Off Like Wildfire.
“We’ve been working on it for about about Three Months Now,” SAID Benson. “And the reason is the taken so long is it took a lot of coordination. We were surprised at How Many Different Individuals Armond of the Company Wanted to Participate In It.”
“WHEN WE STARTED TO DELOP IT, WE WENT to News, We Went to Sports, We Went To A Variety of Different Divisions of the Company, and They All Wanted To Participate,” HE CONTINED. “We brough in a loto of the Different Partners to Help Us Build It. So, at Firm, It Just Started As Something We Thought Wound Be Small, and Then Itomer
More Than Two Dozen Stars and Personalities Created Videos for Bates. Social Amplification Also Takes Place Across Other Social Channels Within Paramount+, WHICH ALSO Features Matlock Character-themed Avatars. To Celebrate Bates, CBS Partners Candier (Ig: @the_candier) Are Offering A $ 10 Discount For Their Birthday Candle and Paper Source Matlock Character. CBS is Also Making $ 10,000 WORTH OF CHARITABLE DONATIONS IN HER HONOR.
Still, The Network’s Collaboration with the Gay Men’s Chorus of Los Angels Might Just Be the MOST HEARTWARMING. Emmy-Winning Composer/Songwriter Greg O’Connor Created the Music Whileerik Weiner Wrote the CorrFul Lyrics Field with Tidbits from the Star’s Storeer. “In Matlockyou’ve got them fooled/for you we are so thankful/you crushed it hard in Misery/Including James Caan’s Ankles ”Goes One.“ From About schmidt to Waterboy/Your Range is so breatting/an oscar, Emmys and Golden Globes/Your Mantle Must Be Breaking ”is Another.
“FROM A Marketing Perspective, I Want to Surprise and Delight the Audience,“ SAID Benson of This and Other Effrts Like “CBS Postcards Randomly Between Programming.
Benson’s Hope is to “surprise the audience so that [their viewing experience] Doesn’T Feel Like The Same Old CBS that Maybe they’ve seen in the past “as Well As” to Bring a Fresh But Also Fun and Very Accessible, Relevant and Modern Aproch.
Bates, Benson Feels, Is Emblematic of that Effort. “She’s A Wonderful Individual. She Is Someone Who Is Absolutely a Joy to Work with and Grachous 70, It Doesn’tter, is you’re part of the family. “IT REALLY HAS BEEN A FUN PROJECT TO PUT TOGETCHER AND WE’RE HOping People Love It.”