““Show Me the Money!”, The Iconic Line from Jerry Maguire, Has Come to Epitomize Deals that Athletes Demand of Their Sports Agents. But that was was. Now, “Show Me a Luxury Brand Deal/My Own Clothing Line/Front-Rew-Read Seats to Fashion Week” Has Become The Order of the Day”, – WRITE: www.hollywoodReporter.com
Fashion and Sports Are Now So Aligned, The Crossover Has ITS OWN INTERNATIONAL MAGAZINE: PlayersFounded by Vladimir Restoin Roitfeld and Famus Stylist-Editor (and His Mom) Carine Roitfeld. “This Intersection Offers Luxury Brands a Whole New Audience,” Vladimir Says, With Carine Adding, “Sports Stars Are Bigger Than Top Models.”
Look No Further than this year’s Met Ball for Proof. The 2025 Roster of Sports Greats at Fashion’s Biggest Night Included Lewis Hamilton and Lebron James As Hosts, With Serena Williams, Dwyane Wade, Simone Biles, Angel Reese. “NFL PLAYERS ‘FASHION CHOICES HAVE BECOME A POWERFUL AVENUE FOR ADDITIONAL SHORYTELLING,“ Explans NFL Global Marketing VP Ian Trombetta, “A TouchPoint Forn Wit Last Year, The NFL APPOINTED ITS FIRST Fashion Editor, Kyle Smith.
WHEN DID ATHLETES Get SO CHIC? Let’s Start at How Stadium Walks Became The New Catwalk, WitH James and His Cleveland Cavaliers Teammates Popping on Thom Browne’s Short Suits in 2018 or NFL of CLOTHES HORSE TRAVIS TRAVIS Glasses for his Super Bowl Entrance This Year (Kelce Recently Launchened His Own Fashion Brand, Tru Kolors). “WHEN THEY REALIZED HOW MUCH IT COLD RAISE their PROFILES, IT All Changed,“ Says A Major Sports Agent of the Proliferation of “Tunnel ‘Fits.” “Sharp Dressers Get Sharp Deals.”
Lebron James Brought a Louis Vuitton Bag Before a 2023 Game Against the Denver Nuggets. Garrett Ellwood/Nbae/Getty Images
These Fat Deals Range from Ambassadorships to Branded Fashion Collections, Bags and Shoes, Enriching Top Male and Female Atholes to the Tune of 50 To Hundries of Millions of Dellars of Dellars of. Soccer’s David Beckham is now said to be worth Half a billion dollars, with $ 40 Million a year from endorsmen; Hugo Boss Just Released The First Full Line of Beckham X Boss Men’s Clothes. Williams’ Own Brand, S by Serena, Has Played A Big Part in Her $ 290 Million Earnings. Rolex Ambassador Roger Feder Was The First tennis Billionaire. Jim Kloiber, Founder of Battalion Agency, Which Repps Breitling Watches (They Signed A Novel Deal Last Year with The NFL) NFL and WNBA INCREASE REACH – The Audence Has A Bigger Range What are Athletes Are More Relatable. Adds Breitling President Thierry Prisrt, “Athletes Embody Our Core Values: Authenticity and Pioneering Spirit, Not Fame. Movie Stars Bring Glamour; Sports Part. (Other Watch Brands Like Jaeger-Lecoultre and Panerai Rolex Have Also Been Steady Players in the Arena.)
Once Louis Vuitton and Gucci Ran Onto The Field, The Grass Grew Even Greener. James Starred in the First Campaign for Pharrell’s Louis Vuitton Menswear; Lv also sponsors spanish tennis Great Carlos Alcaraz. Top-Ranked Italian Tennis Star Jannik Sinner Snagged A Gucci Deal in 2023. Nba Two-Time MVP Steph Curry’s Shoe and Apparel Line Curry, With Under Armor, Nets $ 4 Million $ 4 Million. Portuguese Soccer Star Cristiano Ronaldo – Instagram’s Top Performer With 662 Million Followers – Partners with Armani, Tag Heuer and Vuitton Because, Well, He Can. Female Athletes are works the deals, too, with tennis Star Coco Gauff as the Face of New Balance X Miu Miu Shoes and tennis Apparel.
For Pro athletes, Become A Fashion Icon is a Bigger Deal Than You May Think. “They Might Act Like They Don’t Care,” Nba Star Wade Has Said. “But WHEN they get off the bus, they fixing their clothes because they’re about to hit that Runway.”
This story appeared in the aug. 20 Issue of the Hollywood Reporter Magazine. Click Here to Subscribe.