How Much is A Dallas Cowboy Cheerleader Actually Worth?

In a Tense Scene During the Second Season of the Netflix Hit American’s Sweethearts: Dallas Cowboys CheerleadersMembers of the Squad Were Huddled on a Zoom Call Discussing A Disappinting Meeting with Management About Their Latest Contract. “We do hold Value, and what are we willing to do to show them that we Know Our Value?” FIFTH-YEAR Veteran and Squad Leader Jada Mclean Asked The Group As They Consider Staging A Walkut at Their Next Practice. At Time, Mclean, Who Has Since Retired from The DCC, Was Making $ 15 An and Hour, Without Health Inssrage, Supplementing Her Cheerleading Salary by Working As An Aesthtician’s Assist

By the end of the emmy-nominated show’s second Season, Who Premiered June 18, The Women Secured a 400 Percent Raise for Veterans to $ 75 an an an a 75 an an a gige. More Respect in the Field of Professional Cheerleading. IT’s A Story Arc that pushed the reality shown of the realm of Spray Tans and Kick Lines and Into Deteper Themes About the Economic Wrtho of the DCC Squad’s Om Elite Athletes, Many. Replacements Before they Turn 30 from Years of Strenous Dance Routines, and Work Second and Third Jobs While Cheering. The Storyline Also Raceded An interest Question: If The Dallas Cowboys Are The MOST VALUABLE FRANCHISE IN SPORTS, WORTH $ 12.8 Billion in 2025, Accounting To Sportico, How’s Galy. Recognized and IncreASINGly Popular Cheerleading Squad?

It’s a Tricky Number to Nail Down, But There Are Some Ways to Tally What DCC Brings to The Larger Cowboys Franchise. Since June 20, 2024, WHEN American’s Sweethearts Premiered, The Cheerleaders Have Provides the Cowboys With $ 50,207,813 In What Is Known As Equivalent Brand Value, Accounting To Eric Smallwood, President of APEX MARKETING. This Number Accounts for the Exposure They Have Garnered The Team Via Viair Netflix Show As Well As the Regular Promotion Appeaarans they’ve Made at High-Prox Tyson/Jake Paul Boxing Match, and the Attraction they get in the Press and on Social Media. Smallwood Calculated the Number by Determining What It Wound Cost The Cowboys to Actual Buy All of That Media For The Team.

That $ 50 Million Doesn’t Include the Merch, Like A DCC-Branded Cheer Dress for Infants ($ 39.99), Bedazled Boot Earings ($ 44) or A Pink Hoodie ($ 85) that Fans. Nor does it account for what may be the most Valuable Thing the Cheerleaders Bring Home to America’s Team: Viewers, Often Female, Who Previoously Didn’t Pay Much Athotbal.

American’s Sweethearts is part of the growing phenomenon of so-called “Shoulder Programming,” in WHICH Story-Driven Shows Like the British Netflix Series Formula 1: Drive to Survive and the ryan reynolds-rob mcelhenney (who now goes by rob mac) fx show Welcome to Wrexham Become Viewers’ Gateway to a Sport. “One of the Reasons the Cowboys Are Always at the Top [in value] Is Because they do so well at expanding their brand, ”Says Courtney Brunious, Who Teaches Sports Business at USC.“ The Cheerleaders Are Brand Ambassadors Form. They Create A Broader Footprint for the Cowboys to Reach New People. ”

The Cowboys Must be Happy with their cheerleaders’ Netflix Impact Because the Team and their larger-man-life owner, jerry jones, are the subject of antioned. 19, American’s Team, The Gambler and His Cowboyswhofied on jones ‘1989 acquisition of the Franchise and it Return to Glory Dringing the’ 90s.

IT MAKES SENSE THAT The TEAM IS Taking A Page From Its Cheer Squad. The Year Mclean Was Making $ 15 and Hour, The Cowboys’ Quarterback, Dak Prescott, Made $ 60 Million. And while dcc had the. 1 Show on the Largest Streaming Service in the World, The Cowboys Ended Their Season With A 7-10 Record, Missing The Playoffs.

This story appeared in the aug. 20 Issue of the Hollywood Reporter Magazine. Click Here to Subscribe.