“Such an area attracts tourists not only with its beauty, but also with unusual souvenirs.”, — write: www.unian.ua
Such an area attracts tourists not only with its beauty, but also with unusual souvenirs.
Lake Como amazes visitors with its beauty, which is why it is a very famous tourist destination in Italy / photo WikipediaFor decades, Lake Como in Italy has been a popular vacation spot for world stars. In particular, Madonna, George Clooney, Brad Pitt and many other famous personalities rested there, Express writes.Last year, Italy received almost 86 million tourists, among them this lake was the most popular destination.
“Its reputation has become so great that now one of the companies has decided to introduce an interesting souvenir on the market to sell it to tourists who love the region. ItalyComunica sells 400 ml cans of ‘authentic Lake Como air’ for €9.99 (8, £31), describing the product as “the perfect and luxurious souvenir”, the article noted.
The publication emphasized that the popularity of Lake Como prompted the idea of marketer David Abagnale, who had previously sold posters of the lake on the Internet.
It is noted that in an interview with CNN, a representative of the company shared that Abagnale sought to create “a souvenir that could be easily transported in the luggage of tourists.”
David himself emphasized that the concept of cans, in which there is no liquid, creates something completely new and closer to memory than to a real product.
“This is not a product, this is a tangible memory that you can carry in your heart,” the company representative emphasized.
At the same time, not everyone shares this vision of the product. In particular, the mayor of the city of Como, Alessandro Rapinese, would like visitors to take home souvenirs that would remind them of the craftsmanship of local residents, for example, a silk scarf.
“It’s a new idea, yes, but it’s not for everyone. As the mayor of one of the most beautiful cities in Italy, if someone wants to take some air home, I don’t see any problem with that, as long as they also bring back good memories of the area.” – emphasized Rapinese.
In turn, the ItalyComunica company says that tourists who buy a souvenir can use it as they wish, for example, make a pencil holder out of a can.
“The cans are not available online, they can only be found in local shops around the lake to promote tourism in the area,” the Express warned.
Other tourism newsAs UNIAN wrote, the two Ukrainian villages of Urych in Lviv Oblast and Vorokhta in Ivano-Frankivsk Oblast were included in the list of “Best Tourist Villages” in 2024 according to the UN World Tourism Organization. Currently, 254 villages from different countries of the world are included in the rating of The Best Tourism Villages.
An incredible island in Italy was also named, where people can live to be 100 years old or more. In particular, we are talking about Sardinia, which is home to one of the “blue zones” in the world.
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