“HBO Max, the streaming service from Warner Bros. Discovery (WBD), will continue its international expansion with market launches in Germany, Italy, Austria, Switzerland, Luxembourg, and Liechtenstein on Jan. 13. “This marks a major expansion of the service into key European countries,” WBD, which is currently the object of a bidding war, said on Wednesday. “The”, — write: www.hollywoodreporter.com
Germany, Italy, and the UK are big markets where HBO Max content is currently available under a long-running exclusive partnership with Comcast’s Sky.
Among HBO Max’s content are such dramas as The Pitt, IT: Welcome to Derry, House of the Dragon, The Last of Us, The White Lotus, Euphoria, Industry, and the future A Knight of the Seven Kingdomsset a century before the events of Game of Thrones. Movies on HBO Max included Superman, The Batman, Dunethe Harry Potter franchise, and more.
“Sports fans will be able to follow every competition broadcast live from the Olympic Winter Games Milano Cortina 2026 (Feb. 6-22), made available to all subscribers across every plan – bringing the excitement of the Games to millions on HBO Max for the first time,” WBD said.
HBO Max will launch in the new markets with its Basic with Ads, Standard, and Premium service plans, as well as a sports add-on.
HBO Max launched in the US in 2020 and has since expanded across Latin America, Europe, Central Asia and Asia Pacific. For the third quarter of 2025, WBD reported 128 million total streaming subscribers.
“We are thrilled to bring HBO Max and the stories that stick with you to new countries across Europe this January,” said JB Perrette, CEO and president of global streaming and games at WBD. “With our strongest lineup of US and local HBO series yet, blockbuster local and international movies, and the Olympic Winter Games, it is the perfect time to make HBO Max available directly to subscribers.”