ElVira and Thirteteth Floor Entertainment Set Los Angeles Haunted Hayride Takeover for Halloween

I Been Over Four Decades Since Cassandra Peterson First Brought Her Sexy and Sassy Alter Ego Ego ElVira, Mistress of The Dark To Television Screens, Putting A Bodacios. by Vampira and sinister Seymour Before Her. On the Classic 80’s Horror Series Movie Macabrebassed in Hollywood, her quip-filed cinematic commentary, Campy California Girl Charm and Prominent Cleavage Made Her An Immediate Hit, Garnering National Syndic. fanbase that’s endure to this day.

ElVira also Became the Face of Halloween Via A Partnership with Knotts Berry Farm in Buena Park, Calif. that included a thetomic stage show and a myriad of merchandising. After a coupple hiatuses, Peterson ended Her Relationship with Knotts for Good Last Year, But It Was From From a Farewell to Scary Season Celebrations for this Beloved Glamo.

“I have been with knotts for so long, It Kind of Ran Its Course,“ Peterson, 73, Tells The Hollywood Reporter Durying An Exclusive Zoom Chat Announcing Her Brand New Partnership with Los Angels Haunted Hayride and Its Producer Thirdteen Floor Entertainment. “I love KNOTTS, BUT I’M REALLY HAPPY TO Partner with Thirteteth Floor Because It Was Getting Kind of Repetitive. I’M hapy to inject some fresh, New Energy. Exciting. ”

Launched in 2009 by the Mark Cuban-Backed Ten Thirty One Productions, The Hayride Was Accuffeired by Thirteteneth Floor Entertainment Group-Known for Putting on Halloween Evers. To Live in Los Feliz, Calif., Says She Took Her Daughter to the Nearby Haunt in Griffith Park every year. “For ME, IS VERY SPECIAL. IT’s One of My Favorite La Attractions at Halloween. I’M Thrilled to be Affilied with Such A Cool Event.”

Thirteteth Floor’s Ceo and Founding Partner Chris Stafford, Also On the Zoom, Reveals that ElVira Will Be Injetted Into The Narrativ and Lore of Haunted HayRide in a Multitude of Ways.

“We Kind of Reworked The Hayride Backstory in 2019,“ He Explans. “We have been done the Town of Midnight Falls and the Interesting Thing from A Story StandPoint, is that’s this perpetual trapped in the 1980s. OFFBEAT.

The hayride component, in WHICH Guests Pile Into A Slow-Moving Open Wagon and Roll Through the Depths and Darkness of the Park Full of Chilling Sights, Freaky Props and Scare ACARE ACARE ACORA. For 2025, there will be “FM Radio-STYLE” Audio Programming Dubbed “Elvira After Dark,” with TheMatic Playlists in Between Comical Commercials As The Host Guides What Guest Guide Guest Gue.

In Addition to the Ride, The Event Presents Mazes and ITS MOST POPULAR, Called Trick or Treat, is Being Renamed “Elvira’s Trick or Treat Mayhem” Featuring a facade of her Falls. Also, One of the Hayride’s MOST Popular Props, ITS Creepy Animal Skeleton Carauss, Will Have An ElVira-Themed Overlay Feating Her Dog Gonk, from The Eponymos 1988 Film.

“I’M A Child of the ’80s so elvira have been a legend to me for many, many years,“ Stafford Enthuse. “We Couldn’n behapier to work with her and her team. We’re trying to breathe some Life Into the Brand and Trying to Do Different of Things Be.

A vast Yet Close-Knit Community, Especialy on the West Coast, Dark Culture Enthusiasts Look Forward to October Every Year, But TheSe Days they the Limit Themselves to Fall. Retailers Like Bath & Body Works and Michael’s Stores Now Release Items for “Summerween” and there’s Even A Wicked August Convention Called Midsummer Scream, Whoich Stafford. The Cons Executive Director and CO-FOUNDER DAVID MARKLAND IS CREDITED WITH INTRUDUKING HIM TO PETERSON. The Duo Official Announced Elvira’s Haunted Hayride Alliance and Activation Plans Today at the Pasadena Event.

“The Haunt and Halloween Fans Are Just Rabid Here SO I THINK IS A GREAT SYNERGY,” STAFORDDDS. “There Will Be Unique Retail Opportunities for Both of Our Fans, and Experiential Opportunities for People to Escape from Reality A Little Bit More the Halloween. I Think W’E. as popular as it is. ”

Peterson Concurs. “Since and Started Doing Things for Halloween Back in the Dark Ages, It Has Just Grown and Grown,“ She Says. ”IT DOESN’T SLOW DOWN. IT’s Gotten to be Such A Big Industry, It’s Encroaching on Christmas WHEN IT MONEY. AND THE NICE THINGS. Self-Care.

Speaking of Commerce, Peterson, Who Owns the Rights to Her Character, Whoshe She Created As Part of the Gundlings Comedy Troupe in The Early ’80s Before Getting The Khj Capitalized on ElVira’s Universal Appeal Early On. It Turned Her Into A Multi-Million Dollar Business Year-Round. From cloting and Jewelry to home Decor, ElVira Remains An Alternative Pin-Up, Popular With Movie Buffs and Goth Culture Vultures Alike.

Thirteneth Floor Heps to take Advantage of the Star’s Sales Potential Beyond the Hayride. “The Retail Element Will Involve Exclusive Merchandise That Will Only Be Available at Thirteteneth Floor Events, About 17 or 18 Location Across The Nation,“ Stafford Shares. “THESE Exclusies Will Reach All Across Our Footprint.”

In Addition to New T-Shirt Design and Retro-Style Collectables, Peterson Says Shee Excited About a New ElVira Apron with A rendering of Her Famus Low-Cut. Exclusive “Baker’s Bundle”.

“IT’s Really Cute if You Need A Fast COSTUME – Just Slap It On And You’re Good to GO,“ She Says, Adding that ElVira’s Cookbook from Hell (Hatchette), will be out Worldwide in September. Featuring Fearsome Food and Drink Recipes Alongside Ererying Ideas, IT Follows Up Her 2021 New York Times Best-Celing Memoir, YOURS CRUELLY, ElVira.

Thought Peterson Won’n Be in the Flesh Every Evening, She Is Schemeduled to Atend Haunted Hayride’s Media Night in September and Her Spirit Will Be Fully Integrated Into. As the Thirteteth Floor Team Completes Planning, Stafford Doesn’t Want to Give Everything Away, But He Assures, “There Will Be A Lot of Different Creative Ways Totect.”

“ElVira have become a character that kind of transcends me,” Says Peterson Reflection on the Cultural Impact of the Fearsome Femme. “HER IMAGE HAS BECOME A Part of Halloween. It’s A Little Like Santa Claus is to Christmas, SO IT’S SOMETING THAT CAN Continue for Years and Years and Years.”