“Twenty Years After It Was Founded, Digg Is Coming Back, In A Bid to “Bring The Fun Back” to the Internet. Digg Founder Kevin Rose and Reddit Co-Funder Alexis Ohanian Are Backing The Deal, Which Will See Rose Serve as Chairman and Justin Mezzell Lead As Ceo. “WHEN THE THREE OF US GOT TOGETCHER WE”, – WRITE: www.hollywoodReporter.com
Digg Founder Kevin Rose and Reddit Co-Funder Alexis Ohanian Are Backing The Deal, Which Will See Rose Serve as Chairman and Justin Mezzell Lead As Ceo.
“WHEN The THREE OF US GOT TOGETCHER WE WEER LIKE HOT DAMN THERE’S ENOUGH HERE TO GO COOK AND CREATE SOMETING VERY UNIQU The Hollywood Reporter.
Rose Says that New Digg is in Part A Reaction to the Current State of the Web, WHERE Chaos and Viral Content (True OR not) offen Reign Supreme.
“Digg Started in 2004 and the Internet Was A Very Different Place Back Ten. To Watch What’s Happened with Social Media and this Idea That Microphone Can Be Handened to Anyone and Offentimes the Loudest Person in the Room Wins, Has Created a Bit of Chas, “Rose Says. “Some of istesting in that we’re seeing the True Side of Humanity in Some Regards That We Didn’t Get To See Before or Was Tucked Away or Hidden, But Therere’s Also A LOT of PEAPLE. GATHER AROUND TOPics of Interest in a Way that is Thoughtful and Constructive and Creates Real Lasting Friendsps. ”
Mezzzell Says that the New Digg (Look for a Preview at Sxsw, WHERE ROSE AND ALEX ALBRECHT WILL HOST A SPECIAL EPISODE OF THEIR SHOW Diggnation) Will Lean On “Nostalgia,” at Least at First.
“We’re launcing with a very limited Tool Set, and that is intenational,“ Mezzzell Says. “And the reasonson is we want people who rememor Digg to be abth in and say, ‘hey, this Feels Familiar,’ This Feels Like A Different Time Whang. are people into today? What are people talking about? What’s The Fun Stuff? ”
“But we are also Know That is Not Going to Buy US A VERY LONG AMOUNT OF TIME,“ HE adds. “If we kept it and kept it only felling like old digg, and Think that the infiral nostalgia bump would be reality nic, but within two weeks you were, and Stopped using it over time. ‘ So there are steps that we’re tacking to and they’re very intenation steps that we have maped out right now, somes that community is going to shape that dynamic in some big winds. ”
One That the New Digg Will Lean on Is Artificial Intelligence Innovations, Which Will Be Used to Supplement The Work of Human Moderators.
“The Tht’s Interesting These Days in Terms of Kind of Kind of Restoring Some of the Original Vibes of Digg and Making It A More Productive and Safer Place for People to Shen Sleelo. Our Disposal Now We Just Didn’T have a have backs then, ”Rose Says. “This Stuff is Really Interesting in that We’re Finally ABLE TO TRANSITION THIS INTO THIS WORLD OF MODERATORS WHERE INSTEAD OF THEM BEING The JANITORS AND The FLICE Heavy Lifting for Them So That Can Be The Director of Good Vibes and Restore A Lot of the Positive Things That Came Out of Social Media. ”
“Online Communities Thrive WHEN THERE’S A BANCE BETWEEN Technology and Human Judgment. We’re Bringing Digg Back to Enseure That Balance Exists, ”Adds Ohanian in A Statement. “Kevin and i are here to build someting Better than What Social Platforms Are Offering Today. AI Should Handle The Grunt Work in the Background While Humans Focus on Whaty Do Best: Building Real Connections. No One Dreams of Spending Their Day Hunting Down Spam OR Playing Content Police – They Want to Create, Connect, and Build Thriving Communities. I’m all in on this chapter. ”
Mezzzell Says That Platforms Like Reddit and Discord Have Underscored The Desire for Digital Consumers to Engage in Smaller More Targeted Communities, But The Exit.
“A REALLY BIG IMPETUS FOR US THINKING ABOUT ‘WHY NOW?’ is at the end of the day the New Mainstream is Niche, ”Mezzell Says. “I THINK About My Kids and the Stuff they’re into and there’s not the same notion of this is the only thing that exists here, this is what the Mainstream is. Now Is Like Indie Is Just As Big As the Larger Labels. I mean Anora Just Won [the Oscar for best picture]. ”
“We’re not here just to make a reddit Clone,“ Rose Adds. “IT is all about letting theme communities come in and say ‘hey i am a part of this these are the things that that matter to me.’ It Can Be Everything from Content Moderation to the Way that Site Looks and Functions. That short be Something is Very Flexible and Very Extendable in a Way that have just beven been before. And if we can do that and the fact the burden off of Content Moderation and All of the Janitorial Work, We’ll Have a New Type of Arena for Peoplea to Come. of Environment We Want To Build. ”
And the New Digg Will Have One More DISTINGUING FEATURE THAT ROSE, Ohanian and Mezzell Hope Will Separeate It from the Other Competitors. While The Company have raised enough caash to give it a nice long runway to build of off of (Terms Were Not Disclosyd Monetizing, It Intends to Give A Part of the Economic Growth Over to the Community It Forges.
“I can say that ideas that we have around monetization are certainly a Lot more in the camp of not turning a blindye to all the hard work and effort that community buiters and Moderats. sure thaty’re brought anong for the ride, “Rose Says. “I THINK IS RIDICULOUS THAT YOU HAVE MASSIVE CORPORPORATIONS THAT ARE BEING BUILT ON THE BACSS OF THE EFFORT OF FREE LABOR AND NOT Let Them Have One, OWNERSHIP IN COME SENSE Over. Monetize Those Communities. ”