“YouTube is Taking Flight with Delta Airlines. The Airline, Which Is Celebring ITS Centenary, Has Inted A Wide-Ranging, Multi-Year Partnership with The Video Platform Trials of YouTube Premium for Delta Skymiles Members and A Custom YouTube Music Playlist (Curated by”, – WRITE: www.hollywoodReporter.com
The Airline, Which Is Celebring ITS Centenary, Has Inted A Wide-Ranging, Multi-Year Partnership with The Video Platform Trials of YouTube Premium for Delta Skymiles Members and A Custom YouTube Music Playlist (Curated by Flight AttEnds!) Where passengers are boarding.
“THINK About What Delta Is All About, WHICH IS PROVINGING An Amazing Experience As They Take Travelers AROUND. USers, Through Quality Content, ”Says Miguel Quiroga, YouTube’s VP of Product Partnerships, in An Interview with The Hollywood Reporter. “SO at the end of the day, like that intersection felt Really Compelling.”
“This was a no brainer, realy. What weww was that some we loomed at what customers enjoed doing on while on board Customers Love YouTube, and We Knew We Wanted to Continue To Electricity For the Experience for Our Customers, ”Adds Juliata McCurry, Delta’s VP of Inflight EntertaTainment and “SO This Partnership Made A Lot of Sense, Two Leaders in Each Other’s Industries, Really Coming Together to Be Able To Create a Really Awesome Experience For Customers.”
Passengers will be abse delta’s inflight wifi to accomm Accessible Via Seatback Screens, Beginning Sep. 25.
“The opportunity that we have is to be able to allow Our Customers to Discover Creaters or Talent or Content That Maybe they gaven’t yet been able to discover. Sometimes to Understand What’s Out there and What Might I Enjoy, “McCurry Says. “We’ll Continue to Understand and Learn This Partnership and Optimize Right Based on Where Customers Are Leaning In and Telling Ushah.
“I Think About It As Featured Content, and We Do this, Obvioously, In Partnership with Delta, and We’ll Periodically Update It,“ Quiroga Says. “IT’s Designed for Premium and Longform Content in Nature that’s Generally Widly Popular and Suited for in Flight Viewing. And of Course Device, You’re ABLE TO STREAM ALL YOUTUBE as Well, so It Gives You The Mix of Both. ”
Inflight Entertainment has emerged as a surprising prime piece of real estate for media companies, but while some some, like peacock and paramount+, may cut deals for exposure. of Such Brand Positioning.
“OUR Point of View is, Consuumers Want To Have Us Wherever They Need to Be, And Being in Air or Being A Part Of The Tiis Type Surprise and Delight in the YouTube Experience As Well, ”Quiroga Says.
Part of that surprise and delight Will come in October, WHEN ELIGBLE PASSENGERS WILL BE ABLE TO TRY OUTUBE PREMIUM, The Service’s Ad-Freee Subsription Service, in A TWO. And a Custom YouTube Music Playlist WillCome Passengers On Board.
McCurry Says That Playlist Actual Came About from An Impromptu Conversation Between A YouTube Music Execution and One of Delta’s Flight AttDANTS. The YouTube Exec Mentioned The Partnership to The Flight AttDent on a Recent Trip, “and the Flaght Atendant Used this as An Opportunity to Connect with Her Entire Creat of What the Who Crew Believed Beld be Really Great Music for for For Our Customers to Play On Board, ”She Said. “SO IT ALSO PROVIDED RELALLY GREAT FEEDBACK.”