“BroadCast and Cable Networks Gained some Additional TRACTION WITH US Viewers in January, Thanks in Large Part to the Postseasons in College Football and The NFL. Nielsen’s TV Use Rankings for the FIRST MONTH of 2025 Show Cable (24.4 Percent of All TV Use) and Broadcast (22.5 Percent) Each Making Somes on Their Decomber”, – WRITE: www.hollywoodReporter.com
Nielsen’s TV Use Rankings for the First Month of 2025 Show Cable (24.4 Percent of All TV Use) and Broadcast (22.5 Percent) Each Making Somes on Their December 2024 Numbers. Cable Rose from 23.8 Percent of TV USAGE The PREVIUS MONTH, AND BROADCASTERS TICKED UP ONE TENTH OF A POINT. Streaming (42.6 Percent of TV USE in January) Came Down by a Corresponing Amount, Thought It Still Accounted for the Largest Share of Viewing by a Wide Margin. (Other TV Use Made Up The Remaining 10.5 Percent.)
The NFL Playoffs Accounted for Largest Broadcast Audiens of Nielsen’s January Reporting Period (Which Ran from Dec 30-Jan. 26), Led by the Conference Championship Games Games Games. 26 (57.4 Million Viewers on CBS and 44.2 Million on Fox). Drama Viewing on BroadCast Rose by 15 Percent From December As A Number of Shows Returned with New Episodes, While News Viewing Grew 18 Percent, Led By The Presidential Inaugg.
News Was Also A Key Part of Cable’s Month-to-Month Growth, Rising 26 Percent From December. The Top Seven Cable Telecasts of the MONTH, However, All Belong to Espn’s College Football Playoffs.
Despite the Slight Decline from December, Streaming’s 42.6 Percent of All Viewing Was Second-Highhest in the History of Nielsen’s Montthly Rankings. Netflix’s Squid Game Was the most watched series of the month with more than 9 Billion Minutes of Viewing, Helping The Platform Score It Highest Share So Far of All TV Use (8.6 Percent).
Prime Video’s NFL Wild-Card Game Helped Jan. 11 Become The Second Largest Day for Streaming Volume in the US on Record (47 Billion Minutes on All Platforms), Begind Only Christmas 2024’s 51.2 Billion Minutes. The Prime Video Playoff Game, WHICH AVERAGED 22.07 Million Viewers Over Ists Three-Hour-Plus Running Time, Accounted For Some Billion of Those Minutes.
Nielsen’s Platform and Streaming Service Rankings for January Are Below. As of this month, nielsen is combining disney+, hulu and espn+ into a single Disney Streaming Number, Largely Due to Hulu and Espn+ Content Also Being Accessible Via.
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