May 1, 2025
CEIPA BOARD MEMBER TATSUYA NOMURA ON MATSURIR55, J-POP's Global Rise and Japan's Shift to Streaming thumbnail
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CEIPA BOARD MEMBER TATSUYA NOMURA ON MATSURIR55, J-POP’s Global Rise and Japan’s Shift to Streaming

Thouxands flocked to Downtown Los Angeles Last Month for Japan Culture and Entertainment Industry Promotion Association’s First-Itver Matsur’25, A Concert Feating. The Sold-Out March Concert, Put on by the Organization Known As Ceipa, and Held at the Peacock Theater, Included Three Acts. ADO, A majorly Popular Singer-Songwriter Whose Personal Details, Including Her”, – WRITE: www.hollywoodReporter.com

Thouxands flocked to Downtown Los Angeles Last Month for Japan Culture and Entertainment Industry Promotion Association’s First-Itver Matsur’25, A Concert Feating.

The Sold-Out March Concert, Put on by the Organization Known As Ceipa, and Held at the Peacock Theater, Included Three Acts. ADO, AAGORLY POPULAR SINGER-SINGWITER WHOSE PERSONAL DETAILS, INCLUDING HER IDENTITY, Are Virtually Unknown, Engaging Duo Yoasobi and The Energetic Four-Pur-Piece Group ATaras All Three Artists Have Had A Strong Presence in the US Music Market.

Atarashii Gakko! and Yoasobi Have Both Played Coachella with The Latter Also Playing Head in the Clouds. ADO, WHO Performs Entirely in Shadow Through a Cage-Like Box, is Preparing to imbark on a large Scale US Tour, Having ALREADY SOLD OUT HER JULY SHOW at La’s Crypto.

CEIPA HELD The Event to Bridge the Gap Between Japanese Artists and US Fans, Accounting To A Release. The Event Was Particularly Timely As the Demand for J-Pop Grows Larger in the Us “It’s A Gradual Growth, But After The Pandemic, Say 2023, We Started Looking Outside Japan President Tatsuya Nomura Told The Hollywood Reporter Shortly Before Matsuri’25 Kicked Off.

Tatsuya Nomura Speaks at Ceipa’s Pre-Matsur’25 Industry Mixer. Yuri hasegawa

The Executive Addressed An Industry Crowd at An Intimate Gathering Before The CONCERT. “Japan Was All About Selling Cds Because You Made Made Profit Out of Them, But Unfortunately [when] Covid Hit, The Music Fans Could not Go to Record Shops, ”HE TOLD Thr Following his comments.

“In Japan, CDS Are Sold About 3,000 Yen, Which Is About $ 20. If You Calculate It, That’s Like Two Dollars Per Song, But Who It Coms to Streaming Service[s], [artists don’t make] That Much, “He Continued.“ How do they make a profit? They have to think Bigger, Outside of Japan. ”

All Three Acts on Matsur’25’s Lineup Have Found Plenty of Success On Streaming Services Including Sportify WHERE ATArashii Gakko! Bring in just over a million monthly listeners, Ado Brings in Over Six Million and Yoasobi Sits at Seven Million. Increasted Global Streaming Numbers Doesn’t Necessarily Mean a Change in Music or Overall Focus.

“If I Were to Say There’s 100 Artists in Japan, Only 10 PerCent Are Looking Outside of Japan to Make their Product,“ Nomura Said Who Asked IF HEAPANSIA Companies and Artists. “Ninety Percent of Those Artists Are Making Songs for Japanese Market.”

Nomura Adds, “Even if they Make Those Songs for Japanese Market, there are people outtside of japan who not.”

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