“BCBG IS BACK. Maison Bcbg, The Fashion House Founded by Max Azria, Has RelaunCh In doing so, the House have been recruited Celebrity Stylist Dani Michelle, Whose Clients Include Kendall Jenner and Hailey Bieber”, – WRITE: www.hollywoodReporter.com
Maison Bcbg, The Fashion House Founded by Max Azria, Has RelaunCh In doing so, The House have recrutted Celebrity Dani Michelle, Whose Clients Include Kendall Jenner and Hailey Bieber, to Craft The Vision for the Campaign.
“The Launch of Bcbg Marks A Pivotal Evolution for the Designer-Funded Brand that Has Long Held a Place in the Hearts and Wardrobes of Women AUND The WORLD, OFFERED MARLD MarQuee Brands, Who OWNS BCBG. “This New Brand Identity Was Developed With A Clear Market Opportunity in Mind, to Deliver Directional Fashion Designed to Be Within Reach and Uncompromising in Style.”
Of Drafting Michelle, Fishman Called It An “Essential” Choice, Adding, “Her Editorial Perspective and Instinctive Approach Elevated The Collection Into A Wardrobe Defined BY ADAPTability This Vision Forward Across Retail Platforms, In-Store, Online and Social and Introduce BcBG to A New Generation of Women. ”
The Wares Are Said to Be Rooted in The Spirit of “Bon Chic, Bon Genre,” A French Expression that Means “Good Style, Good Attitude.” The Campaign, Shot on Location in Paris, Explores the InterPlay of Structure and Softness by Putting the Models in Lush Ensembles Against City Backdrops. See: Suiting, Separates, Flowy Dresses, Tweed Jackets, Denim and Abstract Prints.
“BCBG HAS ALWAYS HELD A SPECIAL PLACE IN MY FASHION MEMORY. IT WAS A BRAND WOVEN INTO someing of the MOST MOANINGFUL MOMENTS OF MY LIFE,“ SAID Michelle. “To be given the opportunity to shape how this new identity is presented feles incredibly full circle. My goal was to style the Collection in an Effortless BCBG Iconic.
BCBG IS AVAILBLE NationWide in-Store and Online at Macy’s, Nordstrom, Dillard’s and Amazon. See Selections Below.
Models Pose in BcBG’s Fall 2025 Collection. CourTesy of Bcbg/Marquee Brands
A Model Poses in BcBG’s Fall 2025 Collection. CourTesy of Bcbg/Marquee Brands
Models Pose in BcBG’s Fall 2025 Collection. CourTesy of Bcbg/Marquee Brands
A Model Poses in BcBG’s Fall 2025 Collection. CourTesy of Bcbg/Marquee Brands
A Model Poses in BcBG’s Fall 2025 Collection. CourTesy of Bcbg/Marquee Brands
A Model Poses in BcBG’s Fall 2025 Collection. CourTesy of Bcbg/Marquee Brands