October 8, 2025
Ari Emanuel Launches New Holding Company Mari, with Deal for Tennis Events, Frieze and Barrett-Jackson thumbnail
Entertainment

Ari Emanuel Launches New Holding Company Mari, with Deal for Tennis Events, Frieze and Barrett-Jackson

Ari Emanuel Has Official Launched His New Holding Company, Which Will House Many of the assets that used to be a part of endeavor Group Holdings. The New Company Is Called Mari, and Will House a Number of Significant Tennnis Tournaments, Including The Miami Open Presented by Itaú and Mutua Madrid Open, As Well”, – WRITE: www.hollywoodReporter.com

Ari Emanuel Has Official Launched His New Holding Company, Which Will House Many of the assets that used to be a part of endeavor Group Holdings.

The New Company is Called Mari, and Will House A Number of Significant Tennnis Tournaments, Including The Miami Open Presented by Itaú and Mutua Madrid Open, As Well AS The MUBADA. Citi DC Open, SP Open, and A Number of Other Exhibition Tennis Events.

It Also Includes Frieze, The Arts Organization that Emanuel Agreed to Buy Earlier this Year, As Well As A Majority Stake in Barrett-Jackson, The Automotive Accction House and Lifestyle Brandyle. The Deals Closed Wednesday in Conjunction With Mari’s Launch.

Emanuel’s Wme and TKO Partner Mark Shapiro Will Be a Principal Investor and Board Member of Mari, with Matt Cohn Working as Managing Partner and Ben ENowitz Joinger. Barrett-Jackson Founder and CEO Craig Jackson Will Also Remain in His Role.

Emanuel, of Course, Is Also CEO of TKO and Executive Chairman of Wme Group (He Is Also A Freshly-Minted Podcast Host).

The investors in the venture include a veritable who’s who of names and companies in the private equity and venture capital sectors, incling apollo, redbird capital, qatar Investment, qatar Investment Group, Ares Management Funds, Dr. Patrick Soon-Shiong, A16z Growth, Nancy Zhang, Forta Advisors, Main Street Advisors, Causeway Media Partners, Gannet Capital, Eric Schmidt, FMZ Ventures, Sideline Group Kapadia, Bulat Utemuratov, and Sanjay Govil. It Also Includes Athletes Like Nba Stars Luka Donache, Anthony Edwards and Wnba Star Sabrina IonesCu.

For the miami Open Acquisition, the Ownership Group Behind the Miami Dolphins, Hard Rock Stadium and Miami Grand Prix Are Also Joinger. The Miami Open Currently Takes Place at the Hard Rock Complex.

“Live Events and Experiences Have Never Been More Powerful,” Said Emanuel in A Statement. “AS PEOPLERAASINGly VALUE Experiences over Things – and As Hybrid Work and Ai Give Us More Time to Enjoy Them – Sports, Art, Lifestyle, And Entertainment Are The Bee -Buj. Global Impact of Frieze and the Success of the Madrid and Miami Opens to Create New Ways for Audiences to Come Together and Share Their PASSIONS. ”

Mari Launches After Endeavor Went Private in A $ 25 Billion Deal with Silver Lake Earlier Itar, with Most of the Talent Agency Assets (Minus Some of Its Sports Representation Business Business Business). IMG, on location and pbr of were Sold to tko group Holdings, which shares ownership with wme but is run as a public company, and the remoking assets were. Emanuel, As was the Case with the tennis and Frieze Events.

“We Are Are Excited To Be A Key Partner to Ariel Emanuel, Mark Shapiro, and Their Team As They Build Out A Portfolio SEES Strong, Continued Growth. Added Apollo Partner Rob Givone.

“Redbird have enjoyed a multi-deecade partnership with ari and Mark, and we excited to join them again in creating Mari,“ Aded Gerry Cardinale, Founder and Managing Partner. “Anchored by the iconic miami and Madrid tennis Opens and Frieze, Mari Is Well Positioned from Inception to Capitalize on the Secular Growth and Convergence of Premium Inellector Event Entertainment – Arenaaaa Redbird Brings Domain Leadership and Business Building Expertise. ”

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