“In a wide-ranging conversing at the apos summit in Bali on Wednesday, Senior Regional Executives from Amazon Laid Out Their Vision for the Company ‘Twin-Passed Streaming Strategy. Both The Subscript-Based Prime Video Platform and the Ad-Supported Service Amazon MX Player. The Dual-Service Approach, they argued, is key to”, – WRITE: www.hollywoodReporter.com
“India is a Really Heterogeneous and Diverse Country with Customers Having Ver Different Needs,“ SAID GAURAV GANDHI, VP OF PRIME Video for Asia Pacific and Mena. “Prime Video Caters to Customers Who Are Subscription-Ready, Who Have Actual Transitioned to Streaming As Their First or Only Choice of Entertainment. Amazon. Transitioning from Traditional Media-TV or they not subscript-Ready Yet-Thought they Still Seneking High-Quality Premium Content. ”
Prime Video, Whoh Has Achieved Some Local Hits Like The Family Man, Paatal Lokand Made in Heavenalso isn’t neglecting the big screen, still an essential entertainment Pillar in cinema-mad India, which famously Produces more movies per year year. The Company is Currently Preparing for a Bigger Push Into Theatric Production Through Amazon Mgm Studios. Starting in 2026, The Studio Will Release Four to Six Original Indian Films in Theaters Annuly. The Next Amazon Mgm Studios Feature, Anurag Kashyap’s Nishaanchiis slated to hit cinemas this september. The Plan Builds on Prime Video’s Past Co-Productions with Leading Indian Studios.
Nikhil Madhok, Head of Originals for Prime Video India, Descripted The Platform’s Creative Strategy As “Premium, Nuanced, And Cinematic,“ Arguing That Anesis Series to Rival Feature Films – In Order to Cut Through A Content Landscape That’s Hyper Competitive. HE CITED SHOWS LIKE KhaufA Horror Series That Doubles As A Meditation On Urban Trauma, and and DupaiyaWHICH Taps Into Nostalgic Yearnings for Rural India.
“We Were Very Clear from The Start that Local Content in India Had to Be Highly Differentated From Television, But At The Same Time, WHEN IT LANDS UPT on the Service, Sitting Necting Next. Equally compelling, if not more, ”Madhok Explained.
Meanwhile, Amazon MX Player, Which Reaches Over 250 Million MONTHLY USERS-Many of Them Mobile-Fircute-Has Carved a Niche with Local Scripted and Untcriprated Fare, Dubbed International Like Hustler an AashramThe Latter of Which Has Netted More than 200 Million Views.
Amazon Acquired the Mx Player Service, A Former Rival, from India’s Times Conglomerate Last Year – In A A A DEAL PEGGED AT ABOUT $ 100 Million Byce Amazon Minitv to Create Amazon MX Player.
Amogh Dusad, Head of Content for Amazon MX Player, Revealed Plans for the Service to Boost It Efforts in the Buzzy Micro-Drama Category. As part of a New Initiative Titled Mx FatafatThe Company Will Produce A Slate of Serialized Micro-Dramas Optimized for Smartphones. Each Series Will Comprise 80 to 100 Episodes of One to Two-Minute Vertical Videos, Ideal For Brief Moments of Consumption Througout The Day.
“MX Fatafat is a Fresh Approach, Require Unique Writing and Production Methods, and We Are Looking Forward to Launch It Later this Year,“ Dusad Said.
The panel, Modated by Media Partners Asia Executive Director Vivek Couto, ALSO TOUCCHED ON AMAZON’S BROADER INVESTMENTS IN INDIA SURING CREATOR ECONOMY. Gandhi Noted that Over Half of Prime Video’s Current Originals Feature First-Talent, and The Company Is Actively Co-Playing Short-Form CONTENT WITHING CREGESTORE VORES
With Continued Investment Across Both Services, Gandhi Stressed that Amazon Remains Bullish on the Long-Term Potential of India’s Hyper-Competitive Streaming Market As the Dominant Player in Recent Months.
“It’s Still Early Days for Streaming in India,“ Gandhi Said.