“WHEN Amazon Takes The Stage for Its Upfront Presentation Monday Evening, The Company Believes that It Has an ace Up Iteve that Will Help It Live Slate Sports Stands. Personalization, Targeting and Even Shoppable Ads at A Scale That Its None”, – WRITE: www.hollywoodReporter.com
“ESPECILY IN THE FRAGMETED MEDIA LANDSCAPE THAT WE’RE IN NOW, Sports Are Really The Only Thing That Left Can Video’s Global Head of Sports. “However, Normally That’s Being Watched On Linear, SO YOU’RE YOU’RE GETTING THAT Scale, But You’re Not Getting Any Insights Other than the Nielsen Demo.”
“SO WHAT WE’RE ABLE TO DO, WHICH Excites Advertisers, Is Deliver That Live Event Scale, Combined with The Digital InSights, Combined with The Amazon Shopping Capabilites. “A CUSTOMER CAN GO FROM Watching The Game to Seieing An interactive advertisement that can one-click ‘Buy,’ and it’s Showing up to their Door in a Couple Hours. That Buber N, That Bmer, N, NUMERMERS Advertisers Love It.
Marine Also Teases Much More Targeted Ads, SO if Toyota Is Sponsoring An NFL GAME, A VIEWER WHO May Be in The Market for a Pickup Truck May Seened a Model in See A Different Spot.
Amazon, of Course, Has Turned Thursdays Into Its Sports Ankor with Nfl Thursday night Football, and It Plans to Continue that What It Ads The Nba Nba NAAR, WHICH WICH WIKH WIKH WILLA. The Company’s Stable of Rights.
“This is the first year that we’re realy going to we’re going to have a 12 month calendar of top tier Live Says,” Marine Says.
And the Company Plans to Really Lean Into The Fall and Holiday Season, Who The Nba and NFL WILL BE IN FULL SWING.
“This Will Be Our Third Year of Black Friday Football, Really Establishing Something that’s A Franchise That’s Incredibly Valuable For Customers, For the NFL And For Amazon,“ Marine Sayon. “We’re Going to Build on That Yoar In A Big Way, Both With The NFL, But We’re Also Going To Introduce An Naba Double Header After The Nfl Game Our Customers. ”
That will Continue All The Way to Christmas, WHERE Amazon Will Have the Primetetime Game on Christmas Day, Following Netflix’s Window Earlier in the Day.
“That bookend period from Black Friday to Christmas, from A Sports Perspective, and for an Advertiser to be on Amazon Prime Sports Durying that Buying Season, I Think Is Going to Be.
And the Games Will Be Eminently Shoppable, SO Amazon and Its Advertisers Can Turn Spots Into Instant Sales.
As for What Prime Video Has Planned for the Nba, Marine Says The Company Is Aiming to Build A Big Tent, One That Will Bring in New Fans While ALSO APALIN The Broadcasts.
“IT’s about delvering a fresh persons, but also readucating fans on the game, and then not to use your Serious and Bringing Joy to the Game,“ Marine Says. “There has the Never Been A More Talented Phase of the Nba, if You Really How Good These Guys Are. SO We’re Going to Celebrate that.”