“In a signifyant advertiseing deale, Amazon and Netflix are Partnering to Bring Inventory from The Streaming Service’s Ad-Suppotoned Tier to Amazon’s DSP (Demand Side Platm). The New Integration Will Begin in Q4, and Be Available to Marketers and Ad Buyers in The United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Germany and Germany and Germany and Germany and Germany and Germany and Germany and Germany and Germany and Germany and Germany and Germany and.”, – WRITE: www.hollywoodReporter.com
The New Integration Will Begin in Q4, and Be Available to Marketers and Ad Buyers in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Austral.
The Deal Is Notable, As Amazon Not Only OWNS AND OPERATES A MAJOR AD-SUPPORATED STREAMING PLATFORM ITSELF Services Via Amazon’s DSP.
Amazon Already Had Deals in Place with Nbcuniversal, WHICH OWNS PEACOCK; Warner Bros. Discovery, whochh owns hbo max; FOX, WHICH OWNS TUBI AND FOX ONE; and paramount, whoh owns paramount+ and pluto tv. The Tech Giant ALSO INCED AARLIER THIS SUMMER WITH Disney to Integrate It Dsp with Disney+, Hulu and Espn.
Marketers, of Course, Utilize Multiple DSPS as they purchase inventory, but the Netflix deal Further Simplifies their options. The Deal Also Underscores the Rapid Scale that Amazon Has Had in the Advertising Business, Not Just As A Programmer, But As A Backet Service Provider.
“This Partnership with Amazon perfectly aligns with Our Commitment of Bringing Advertisers Even Greater Flexibility in Their Buys to Achieve Their Marketing Goals,” Said Amya Reinhardhard. “BY INTEGRATING Amazon DSP and Enabling Even More Advanced Capabilites Together Over Time, We’re Making It Easier Thank to Connect with Netflix’s Global Engaged Audy.
“We’re delighted to enter into this Partnership with Netflix, Enabling Brands to Reach their Subscribers and Extensive Library of Premium Content with Amazon DSP Ads. “OUR Goal Is To Remove the GuESSWORK FOR ADVERTISERS BY MAKING IT SIMPLE TO MANAGE ALL OF TV Planning and Buying with Amazon Ads.”