MPs want to oblige supermarkets to indicate two prices on the label for a product: what is known

MPs are planning to register a bill that would oblige retailers to indicate the price of goods per kilogram, liter, square meter, or running meter if they are sold in smaller packages. For example, for an 850 ml bottle of milk, two prices will have to be indicated: per unit and 1 liter.

This was stated by MP Dmytro Gurin during a telethon, UNN reports .

Details

In addition to the price per unit, for example, for a bottle of milk or a packet of buckwheat, the price per kilogram, per liter, per cubic meter will be indicated on the price tag. That is, so that a person can objectively understand and compare how much what they are buying costs. That is, a person approaches a counter with 10 bottles of milk, and each bottle will have a price per bottle and a price per liter written on it. The person will be able to compare between bottles of different volumes, which one is more profitable for them. This gives the buyer a tool to compare and understand what is more profitable for her to buy, and for the producer, it makes this practice of 800 ml bottles unprofitable, because they will never be more profitable per liter. People will start comparing, and this “false marketing” will become unnecessary for producers

According to him, the draft law will be voted on in the Rada in the spring of 2025, so that it can come into force in the summer.

This will help people choose the right products, and help people not to fall for this “false marketing”

He also noted that this initiative is a European commitment.

Addendum Addendum

Last week, Gurin posted on his page on the social network X that this week the Verkhovna Rada would register a bill that would oblige price tags to indicate the price per liter/kg, so that 850 ml bottles would “become a thing of the past”.

 Recall

This year, the cost of the average grocery basket in Ukraine increased by 13-14%. Basic foods such as vegetables, bread, cereals, pasta, and butter rose the most due to higher prices for raw materials and lower production volumes. On the other hand, prices for meat and the premium segment remained relatively stable.