April 13, 2025
"Build up your emergency fund": millennials in the US share tips for surviving the recession on TikTok thumbnail
Economy

“Build up your emergency fund”: millennials in the US share tips for surviving the recession on TikTok

“Build up your emergency fund”: millennials in the US share tips for surviving the recession on TikTokMillennials share memories of the 2008 recession and give advice to Generation Z on TikTok. They advise sharing resources, saving
money, and cooking at home.
”, — write: unn.ua

Millennials have flooded TikTok to share memories of life during the 2008 recession and tips on how to survive, UNN writes, citing Fast Company.

Details”Millennials were told that the 2008 recession was a ‘once in a generation’ economic crisis. Almost two decades later, it’s déjà vu,” the publication writes.

While the US market has grown after President Donald Trump’s decision to suspend global tariffs for most countries, and global banks have revised their recession risk assessments, lingering fears of an economic collapse are prompting millennials to come to TikTok, where they are passing on survival tips to Generation Z.

“We don’t panic during recessions, we prepare for them,” content creator and marketer Itzett Romero said on TikTok. – Listen to your millennial friends.”

Romero advised her 70,000 followers to “form alliances” by sharing the cost of subscriptions and bulk purchases of products with friends and neighbors.

In a separate video, another TikTok user who graduated from college in 2011 also stressed the need to share. “Make friends, because you can share a lot,” she said. – We have survived for so long.”

Financial advice was also widely shared in various videos. In one video, TikTok author Rach Riches advised people: “Build up your emergency fund, you should have three to six months of living expenses saved.”

Other popular tips offered budget recipes and grocery shopping strategies. Among the tips are to check your refrigerator before going to the store, cook with what’s already in the pantry, buy meat in bulk to freeze, stock up on shelf-stable goods like canned tuna, and cook from scratch using dried ingredients like beans.

Other millennial creators took a separate approach, simply sharing what life was like in 2008. “I work a terrible retail job, making slightly above minimum wage, living at home with my parents,” one user shared in her TikTok. “On the weekends, I put on business casual outfits and went to house parties.” She explained how jungle juice – a cheap alcoholic drink – was served without food.

One user commented on the video, saying that millennials “know how to throw parties on a limited budget.”

“You don’t want to know how to survive a recession,” another user commented. She offered a quick answer in the description: “Cheap booze, that’s how.”

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