“The American company Apple has lost its status as a leader among smartphone sellers in China in 2024. Local brands Vivo and Huawei overtook the iPhone maker, as Apple’s annual shipments to the country fell by 17%.”, — write: epravda.com.ua
The American company Apple has lost its status as a leader among smartphone sellers in China in 2024. Local brands Vivo and Huawei overtook the iPhone maker, as Apple’s annual shipments to the country fell by 17%. Reuters writes about it. According to analysts, this was the biggest decline in Apple’s annual sales in China in the company’s history. The decline was seen throughout the year, including a 25% drop in the fourth quarter. In the end, Vivo, known for its budget smartphones, took 17% of the market, premium brand Huawei got 16%, and Apple was in third place with 15%. These changes demonstrate increased pressure from local companies in one of the largest markets in the world.Advertisement: The reason for Apple’s loss of competitiveness is called, in particular, the lack of artificial intelligence functions in the latest iPhone models sold in China, where access to ChatGPT is absent. “This is Apple’s worst annual performance in China,” Canalys analyst Toby Zhu said. He noted that the company’s position is under threat due to several factors: the continuous release of flagships from Huawei, the popularity of local folding phones in the premium segment and the growing loyalty to Android brands such as Xiaomi and Vivo, which offer innovative solutions. Apple has announced rare discounts of up to 500 yuan ($68.50) on its latest iPhone models in China as it seeks to maintain its market share amid growing competition from local manufacturers such as Huawei.