March 13, 2025
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WHY Tiktok Should Be OnChain

The Battle for Control Over Digital Identity Has Never Been More URGENT. As Social Media Platforms Grow Into Global Powerhouss, The Question of Who OWNS and Controls Our Online Interations is a Fundamental Issue of Personal Freedom. Nowhere Is this Debate more relevant than with Tiktok, The Social Media Giant at the Center of Political Scrutiny, Corporate Battles, and The Future of Digital Autonomy.”, – WRITE: www.coindesk.com

The Battle for Control Over Digital Identity Has Never Been More URGENT. As Social Media Platforms Grow Into Global Powerhouss, The Question of Who OWNS and Controls Our Online Interations is a Fundamental Issue of Personal Freedom. Nowhere Is this Debate more relevant than with Tiktok, The Social Media Giant at the Center of Political Scrutiny, Corporate Battles, and The Future of Digital Autonomy. Mar 12, 2025, 10:06 PM UTC

Imagine A World Where Your Digital Identity Is Truley Your Own, Where Every Post, Connection, and Interaction Isn’To Locled Within The Walls of A Corporate Platform But. This isn’t a Utopian Vision, It’s The Necessary Evolution of Social Media in an Era Where Digital Sovereignty is a Fundamental Right.

For Decdes, We Have Unknowingly Traded Our Digital Independence for the Convenence of Centralized Platforms. Facebook, Twitter, Instagram, Tese Platforms Have Shaped Our Digital Lives, Yet they Function More Like Gilded Cages. Every Post We Create, Every Relationship We Cultivate, Every Conversation Wengage in Is Ultimateli Controlled by Corporations that Can Modify, Monetize, ORASE ORACE. Algorithmic Decision.

A New Future for TiktokAs tiktok decides on it ownership Future, Project Liberty Has Teamed Up with Alexis Ohanian entrepreneur known for his role on Shark Tankto take the platform on -chain. Who?

At it is core, this is about more than just tiktok. IT’s about who Controls the Digital Spaces WHERE Billions Connect, Create, and Consume Information. For Too Long, The Internet’s MOST Vibrant Communities have been shaped —and ultimately governed – by a Handful of Corporations. Project Liberty is Leading the Movement to Change That, Enzuring that Social Networks Serve the People Who Power Them, Not Just Those Who Own Them.

The key to this shift is frequency, a public, permissionless blockchain devloped by Project Liberty’s Technology Team and Designed Specialized Special USER-DRIVEN Internet, Prioritizing Interoperaperability, Data Sovereignty, and Resilience Against Centralized Control. Together, TheSe Initiats Aim to Move Social Media Away from Corporate Ownership and Toward An Open, User-Controlled Model.

Tiktok, for all itts cluural Impact, is no differ. As the debate over itship and data pracctices continues, the larger of the subject of remains unresolved: Should a Single Entity, WHETher A Government or A Corporation, Control therel. What’s at stake isn’t just who owns tiktok but whother a platform of it is Scale Can Operate Outside the Confines of Centralized Control. If it is to be reimagined with a decentralized Framework, It Will Require A Foundation Built on True Interperaperability, User-Recruit Data, and Open Governance. This is where frequency comes in.

From Tiktok to Bluesky: Building A Decentralized FutureThe Question of Tiktok’s Future Highlights A Much Larger Shift in How We Think About Social Media. The NEED FOR DECENTRALIZATION IS NO Longer Theoretical, It’s and Urgent Necessity. Bluesky, An Open-Source Social Media Project, Is One Attempt to Answer That Call.

Bluesky is Not Just Another Platform, It Represents An Effort to Redefine the Relationship Between USERS and Their Digital Identities. But True Digital Liberation Demands More Than Good Intenations, It Requires A Structural Commitment to Full Decentralization. IT OFFERS A GLIMPSE INTO WHAT A DeCentralized Social Web Could Look Like, But Key Vulnerabilites Remain.

Bluesky, for all ittspromise, Still Relies on Structural Choke Points that Pose A Risk to Its Long-Term Decentralization. Storage Nodes Largely Remain Centralized Under the Control of Bluesky PBC or 3rd Party Providers, Meaning User Data Is Still Housed In Locations that Could Cold, Points of Conce. Relay and Firehose Systems, Responsible for Data Distribution, Remain Concentrated in the Hands of A FEW. And While It is Positive that Bluesky have Implemented the W3C Standard for Decentralized Identifiers (Dids), The Plc (Public Ledger of Credentials) Directory iso Centalized. THESE MAY SEEM LIKE SMALL TECHNICAL DETAILS AT Present, But History Has Repeatedly Shown Hown Semingly Minor Technical Decisions Can Become The Very Mechanisms Mo Eroded.

Frequency, The Backbone of A Decentralized Social WebThis is where frequency enters the picture, not just as a blockchain, but as an Entirely New Framework for Digital Identity and Social Media Governance. Frequency isn’t meray modifying the Current Model; IT is RESTINKING HOW WE INTERACT ONLINE FROM The GROUND UP. Institute of Central Authorities Dictating Terms, Frequency Enseures that USers – Not Platforms – Hold the Keys to Their Digital Lives.

Decentralization is more than a technical shift, is about restoring funcental raghts. Users Must Have the Austivity to Grant Access to Their Data, But Just As Crucially, They Must Have The Power To Revoke It. The Relationships they Build Online – Followers, Conversations, Conversations – Must Belong to Them, not to a platform that can manipulate or erase at will.

Decentralization with purposFrequency Operates on the Principle of Minimal, Purposeful Decentralization Which Makes Long Term Sustainability of the Ecosystem at Population Scale VIABLE. The only Data Stored on-Chain is what is essential to Guarantee individual data righs. This Design Approach Allows for Efficient Chain Optimization Focused on Core Social Events, Primarily Activity Related to Account, Graph, and Communication Primities Incentives to be desigked around Management of Network Capacity, with Special Specialty Incentives for Creaters, Consumers and Other More Specific Actors Left to Higher Levels of the TEV.

The Promise of A USER-LUNED INTERNET IS INCOMPLETE WITHOUT ROBUST SAFEGUARDS THAT PROTTECT Personal Data. Frequency Ensures that USers have Cryptographic Protection Over Their Information, Along With Granular Controls that Dictate How Their Data Is Shared. At the Same Time, they should the Flexibility to Impose Platform-SPECIFIC Restrictions, the Ensuring their Content Appears Only in the Digital Spaces Where. Further, they be able to delete their Content at their discretion. They Should Also Have the Power to Restrict Content to Special Platforms if they Choose to do so.

This Approach Directly Addresses the Fundamental Roadblocks that have prevented prevened previous attempts at recentralization from scaling. Frequency Enseures that no sngle entity – not Even it ombn node operators – HAS The Power to Alter or Censor User Data. It Provides A Decentralized Backup of Bluesky’s Firehose, ENSURING THAT User-Generated Content Remains Accessible Beyond the Control of a Single Party. ITS Architecture is Designed Not Just for Ideological Purity But for Practical Sustainability and Scalacy, Offering Minimal Latengy and Cost-Operations to Ensure.

Achieving Digital Self-SovereigntyThe Internet Was Meant to Be Open, Interconnected, and FREE. But Today, We Stand at A Crossroads: EITHER We Continue to Rely on Corporate-Controlled Social Media, or We Take the Necessary Steps to Create a More Open, User-Real.

Bluesky is a step forward, but with witchesing it Remaining Points of Centralization, It Risks Become Just Another Walled Garden, Perhaps a Slightly More Opene One, But Still. Tiktok Presents an Even Bigger Challenge. The Debate Over Istship Is Missing The Point. The Real Question Isn’t Who Should Own Tiktok, But Wather Any Social Media Giant Should Be Owned at All In the Traditional Sense. Decentralization Offers a New Way Forward, One Where Platforms Are Built AROUND USER SOVEREGNIGNTY, RATHER THAN CORPONATE CONTROL.

With frequency, we are moving One Step Closer to RecLaiming the Original Promise of the Internet. True Digital Liberation Requires Breaking Free From the Data Monopolies that have the Defined the Social Media Era. This isn’t just a technological upgrade, it’s a Necessary Shift in Power.

Note: The Views Expressed in this Column Are Those of the Author and Do not Necessarily Reflect Those of Coindesk, Inc. i Owners and Affilites.

Braxton WoodhamBraxton Woodham is a Creator of Decentralized Social Networking Protocol (DSNP), an Open Protocol and Potential Standard for Social Networking and Social Media. Braxton Focuss on Integrating Innovative Technologies to Enhance User Interations On Digital Platforms.

Picture of Coindesk Author Braxton Woodham

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