“The products of this manufacturer, namely bars and paste, can be purchased in the Silpo, Metro Cash & Carry, Novus chains, on the MauDau and Rozetka online platforms, as well as in coffee shops. Photo Manufacturer’s website. The manufacturer of peanut paste and other sweets called Maslotom found itself in a whirlwind of discussions in connection with defiant publications containing profanity, derogatory expressions and […]”, — write: businessua.com.ua
The products of this manufacturer, namely bars and pasta, can be purchased in the Silpo, Metro Cash & Carry, Novus chains, on the MauDau and Rozetka online platforms, as well as in coffee shops Photo Manufacturer’s website
A maker of peanut butter and other sweets called Maslotom has found itself in a whirlwind of controversy due to cheeky posts containing profanity, disparaging remarks and mocking other brands. Some of the audience saw it as a brave experiment, while others saw it as a failure in communication strategy. What views do communication specialists have on this case?
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The producer of organic peanut paste Maslotom posted a series of provocative posts in Threads on behalf of the brand over the past week – using profanity, insulting comments towards readers and mocking other Ukrainian brands.
In the comments under the brand’s posts, visitors argued: someone characterized the manner of communication as “barbaric marketing”, others saw it as an innovative approach capable of attracting attention.
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