“Photo: instagram.com/lureberlin Russian opposition edition Meduza, after criticism, deleted advertising with its Instagram from the war in Ukraine. This is stated in the statement. – Video content was selected carefully and in full compliance with the requirements of the legislation. However, it had images of Ukrainians who did not allow them to use them. It was a mistake and we […]”, – WRITE: Businessua.com.ua
Photo: instagram.com/lureberlin
After criticism, the Russian opposition edition of Meduza deleted advertising with the Instagram of war in Ukraine. This is stated in the statement.
– Video content was selected carefully and in full compliance with the requirements of the legislation. However, it had images of Ukrainians who did not allow them to use them. It was a mistake, and we are deeply sorry. We apologize to all whom our advertising campaign has adversely affected. We’ve never been intended It is harmful, especially to those who suffered from Russian aggression, and we are sincerely annoying. On the morning of February 2, we made a decision with Lure to stop the campaign, ”it said.
The publication explained that she launched an advertising campaign to expand the international audience and raise awareness of their crowdfunding activities due to serious financial problems and a threat to survival. Meduza confirmed that the campaign was developed by the Lure Pro Bono Berlin agency.
On February 1, the Meduza advertisement was outraged in particular by the Ministry of Foreign Affairs of Ukraine. The ministry stated that Lure should receive a “prize” for marketing cynicism and hypocrisy.
– To use our tragedy to cause sympathy for the Russians, – it is a complete shame, – said the Foreign Ministry.
The Speaker of the Office George Tykhy called for the deletion of advertising content that exploits Ukrainian suffering.
Victoria Feshak, a member of the Ukrainian NGO “Viche Berlin”, told in X that saw a video of the Russian media in the Berlin cinema in front of the movie “Good Bad Girl” from Nicole Kidman. The Yorck Cinema Network has filmed this rental advertisement.
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Publication from Meduza in English (@Meduza_en)
- On January 15, the People’s Deputy denied that the new law obliges the media to delete negative comments on officials.
- On February 2, Vice Governor Sergey Yefremov was killed in the Kursk region, who went to fight against Ukraine with a volunteer.
Source: kp.ua