“Generation Z is betting on the future. While traditional finance is losing its appeal among the younger generation, a new phenomenon is exploding: prediction markets. According to a recent study by The New Consumer and Coefficient Capital, a third of Americans — with a heavy concentration among Gen Z and millennials — believe these platforms will become a major cultural force. Thanks to […]”, — write: businessua.com.ua
Generation Z is betting on the future. While traditional finance is losing its appeal among the younger generation, a new phenomenon is exploding: prediction markets . According to a recent study by The New Consumer and Coefficient Capital, a third of Americans — with a heavy concentration among Gen Z and millennials — believe these platforms will become a major cultural force. With a more flexible regulatory framework in the United States, giants like Kalshi and Polymarket are now have a combined market capitalization of $20 billion.
Key points of this article:
- Generation Z and Millennials have embraced prediction markets, viewing them as an important cultural force.
- Kalshi and Polymarket stocks have achieved impressive valuations, supported by huge investments and favorable regulation.
Generation gap and record volumes As our research today highlights, interest in forecasting markets does not affect all age groups equally. The real digital divide is evident: 17% young people are familiar with Polymarket compared to only 4% among those who are over 45 years old. And this new awareness leads to staggering financial flows.
Now the trading volume Kalshi is between $1.7 and $2.3 billion per week, while Polymarket follows closely behind, with weekly volumes regularly exceeding $1 billion. This pulse additionally fueled by large-scale institutional investments.
Intercontinental Exchange (owner of the New York Stock Exchange) recently invested $2 billion in Polymarket valuing the platform at $9 billion. Meanwhile Kalshi raised $1 billion, valuing it at $11 billion. For these investors, this is not just a pre-election trick, but infrastructure predictive data that can compete with traditional surveys.
Americans love prediction markets, especially young people – Source: Account X
Regulation and the future: towards merging with the real sector of the economy The flight of these platforms largely due to a change in tone in Washington. Under the leadership Michael Selig The CFTC chose a pragmatic approach, allowing Polymarket to return to US soil in late 2025 with official approval.
Meanwhile, victory Kalshi in court in May 2025 paved the way for federal ones elections markets, despite the resistance of some locals regulators, who fear direct competition with sports betting. The question now is whether these markets can become a solid piece everyday life .
Today 31% young Americans value the cultural importance of markets forecasts on par with sports ponds The next big challenge will be the 2026 FIFA World Cup: with an expected $35 billion in betting markets forecasts will have to prove that they are serious financial risk management tools, not just a speculative bubble.
Prediction markets are no longer a niche for statistical enthusiasts; they become a barometer of truth for a generation that distrusts traditional media. By turning every global event into a trading asset, Kalshi and Polymarket are redefining our relationship with information. If the upward trend continues, these platforms may well become the most reliable sources of information about the world economy by the end of the decade.
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