“The product is set to launch in the next couple of weeks, Fanatics CEO Michael Rubin said on CNBC.”, — write: www.coindesk.com
The new platform is expected to launch “in the next couple of weeks,” Rubin added, though he did not share further details about what the product will look like or how it will operate.
Prediction markets allow users to bet on the outcomes of real-world events—everything from elections and sports to entertainment and economic indicators. While Rubin did not confirm whether the platform will focus on any specific sectors, the involvement of Fanatics, which has deep roots in sports merchandise and sports betting, suggests the company may initially lean on those connections.
It’s also unclear where the product will be available or whether it will rely on crypto rails. Prediction markets are legal in some US states and outright banned in others, so regulatory approval will play a major role in how widely the product can launch.
Rubin acknowledged this challenge, noting that Fanatics is currently licensed in only 23 states but believes the remaining 27 contain strong potential demand.
If successful, Fanatics’ prediction market could compete with platforms like Kalshi or Polymarket, which have seen huge success over the past year.
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence’s Token Security API averaged 717 million monthly calls year-to-date in 2025, with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch, the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B, while derivatives volume peaked the same month at over $4B.
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Put options have dominated trading activity over the past week.
- BTC traders aggressively hedge downside risk with the $75K put listed on Deribit.
- Put options have accounted for most activity over the past week.
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