“Anastasia Savelenko’s collage “Aurora” sold the entire series of New Year’s advent calendars in seven days thanks to its distribution in Threads. The “Silpo” holiday campaign is also actively discussed on the platform. How can brands stand out in the advertising overload of the most competitive period of the year? Buy an annual subscription to six issues of Forbes Ukraine for UAH 1,259 instead of UAH 1,799. If you value quality, depth and strength […]”, — write: businessua.com.ua
collage by Anastasia Savelenko
“Aurora” sold the entire series of New Year’s advent calendars in seven days thanks to the distribution in Threads. The holiday campaign “Silpo” is also active discussed on the platform. How can brands stand out in the advertising overload of the most competitive period of the year?
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At the beginning of December, “Aurora” presented a limited advent calendar “7 gifts of Christmas” in cooperation with the jewelry brand “Golden Country” and the Joko Blend cosmetics brand. There were seven sections in the box: in six – care products, in the seventh – a surprise: a jewel that appeared in every 14th calendar, or a discount on goods.
The result – the entire batch of 50,000 units was bought in seven days. The most active sales were registered in the Kyiv region – in the first two days, more than 90% of the lot allocated for the region was sold there, reports Anastasia Zadorozhna, manager of attracting new customers of the Aurora multimarket chain.
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