September 15, 2025
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Bitcoin, Boss: Why do companies reinvest 22% of their profit in cryptocurrency

Bitcoins in boxes. We often talk about large fish, financial giants that governing the process, but what if the real revolution happened in Zamalose? What if the real bull contribution was fueled not by the Wall Street, but the heads of small and medium-sized businesses, the managers of fitness studios and even … religious communities? This is stated in the River report, a financial firm specializing in […]”, – WRITE: Businessua.com.ua

Bitcoin, Boss: Why do companies reinvest 22% of their profit in cryptocurrency - Infbusiness

Bitcoins in boxes. We often talk about large fish, financial giants that governing the process, but what if the real revolution happened in Zamalose? What if real Bull contribution was nourished by not the Wall Street connections and small and medium-sized managers, fitness management managers and even… religious communities?

This is stated in the River report, a financial firm specializing in bitcoins. Forget about loud headlines about institutional funds, though even more amazing: bitcoin He becomes a treasury asset for “traditional” companies, invisible players, who by 2025 became the driving force of the market. That’s what we explain.

The key points of this article:

  • The River report showed that traditional enterprises, such as small and medium-sized enterprises and fitness studios, have accumulated 84,000 bitcoins by 2025.
  • The companies have reinvested an average of 22% of their net profit in bitcoin, which became the driving force of the bull market in 2025.

While the media focused on ETF and large public companies, it happened quieter, but a much larger phenomenon: thousands of private companies have accumulated 84,000 bitcoins by 2025 .

This figure is approximately a quarter of the assets of institutional management funds. According to a survey of their customers conducted in July 2025, River shows that these companies reinvest in average 22% of their net profit in cryptocurrency .

Indeed, the report shows that The real estate sector is the largest consumer almost 15% of his companies reinvest their profit in bitcoin, followed by hospitality, finance and software, with a distribution of 8 to 10%.

Investors are even fitness studios, roofing companies and non-profit organizations. Introduction to small and medium -sized enterprises They contribute to their flexibility because they have fewer internal barriers than larger corporations where decisions are made by the Committee. Actually, 75% of River customers have fewer than 50 employees .

Bitcoin, Boss: Why do companies reinvest 22% of their profit in cryptocurrency - Infbusiness

BTC’s largest institutional buyers in 2025

The field implementation goes beyond institutions The introduction of bitcoin enterprises is the main catalyst for the bovine market in 2025 . For the first time, the market is moving not only the hype around retail trade, as it was during the bovine cycle of 2020-2021, when the price of bitcoin reached $ 69,000, but but real, mass and essential implementation .

By 2025 influx of bitcoins to corporate balance already exceeded the total for the entire 2024 year by $ 12.5 billion . Today, corporations have more than 6% of the total bitcoins, which is twenty once more than in January 2020. So, while the institutions were considered whether they should pollute their hands, small and medium -sized enterprises have already plunged their fingers into the water … And they intend to stay there.

Bitcoin, Boss: Why do companies reinvest 22% of their profit in cryptocurrency - Infbusiness

“Today companies together own 6% of the total volume of bitcoins (…)

Why do they take a decisive step (and why others still hesitate) So what created the ideal conditions for such mass implementation? The report offers several answers:

  • Improvement of Bitcoin Accounting Standards,
  • The clarity of regulations,
  • Institutional acceptance.

In fact, and current events are proving it every day, BTC is now recognized by a product rather than financial security which facilitates its integration into corporate treasury. Moreover, its deficiency and round -the -clock liquidity are considered as a way of maintaining value and protection against inflation, which traditional assets have not been able to achieve.

However, there is one obstacle: public perception. Most companies do not even view bitcoin as Treasury asset mainly because of a common misunderstanding.

The Cornel University survey showed that Only 6% of Americans know that bitcoin offer is limited to 21 million . In other words, bitcoin is often ignored not because it was evaluated and rejected, but because most decision -making people simply lack knowledge to evaluate it. The irony is that it is the “little boys” that they dare, while the “big boys” remain paralyzed by fear of being the first.

Source: Journalducoin.com

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