“On the day of memory, the country is united in a joint honor of its defenders and defenders. Throughout the day, businesses, organizations and communities broadcast the names of heroes in public spaces. The All -Ukrainian collective memory flash mob proves that the memory of one forms the memory of millions. Kyiv. On August 29, at 9:00 the country stopped. Cities froze in a moment of silence: media facades, transport, trading halls, social networks – all”, – WRITE ON: ua.news
On the day of memory, the country is united in a joint honor of its defenders and defenders. Throughout the day, businesses, organizations and communities broadcast the names of heroes in public spaces. The All -Ukrainian collective memory flash mob proves that the memory of one forms the memory of millions.
Kyiv. On August 29, at 9:00 the country stopped. Cities froze in a moment of silence: media facades, transport, trade halls, social networks – everything turned into a space of collective memory.
“ What is war? I will answer ”-names,-wrote the poet-warrior Maxim Kryvtsov, who himself became one of these names.
Today there are almost no people left in Ukraine who would not have such a “name”. Later, they stayed with us in the contacts of the phone, in unread messages, in the ironed pixel, state awards, in our gaze with you.
This is the basis for social Roller “War is the names” from which the campaign started. It reproduces a moment of silence when the whole country, cities, roads – everyone is dying at exactly 9:00 to look at the sky and honor the names of the defenders through the images that keep our memory.
At the same time, more than 100 organizations and businesses have joined the flashmob of all -Ukrainian collective memory: During the day, the name by name, they broadcast the names of their characters: friends, loved ones, colleagues, like -minded people who gave their lives for the freedom and independence of Ukraine.
Among them, in particular, Aurora multimarket The names of the dead employees in each of their store were placed. ATB Market The names of colleagues on screens and layout zones of trading halls were brought out. OKKO filling station network All the internal and external digital screens of the filling stations were attracted to honor their own. Epicenter He gave to commemorate the entire scale of his own media in stores all over the country. More than 300 hero names appeared on the largest media carnia of the country on Mall gullier On this day of memory.
The initiative was also supported by dozens of other Ukrainian companies and organizations, including PUMB, UkrPoshta, Ukrzaliznytsia, Kiev Metropolitan, DTEK, Oschadbank, Novus, Citrus, Eva, WOG, PARALLEL, AMIC ENERGY, MacPaw, MainCast, “Come back Alive”, FC “Dynamo” and many others.
“ War is not abstract, these are specific names that hurt each of us, so we must store them both in our hearts and in a common space. Therefore, the collective memory campaign is implemented in such a way that everyone can personally name and honor the name of their hero. After all, the memory of one forms the memory of millions » – notes the final laise, the copywriter of the project.
To honor your heroesjoin the flashmob on your social networks, post a mention of your fallen defenders with Hashtag #warfare or take advantage Template In a carrion.
“ It is important to remember because war is people, not numbers, because every name of life that has not had time to do everything. On this day, we remind ourselves and society: our “today” is sufficient and selected daily with specific people with specific faces.
Remembering their names, we keep the meaning of their victim and strength for our future, we continue their presence among us. Memory of defenders is our common duty and our state t. ”, – comments Taras Borovyk, creative director of the Oversize agency implementing a campaign.
The project was developed on the initiative of the Ministry of Culture Ministry of Culture and Strategic Communications of Ukraine, creative agency Oversize and media production DGTL RLGN .
