“While the New England Patriots and the Seattle Seahawks go head-to-head for Super Bowl LX and Bad Bunny delivers Sunday’s halftime show headlining act, the commercials during the broadcast also promise a star-studded slate. Whether it’s an ad featuring a group of stars (like Uber Eats’ with Bradley Cooper and Matthew McConaughey) or solo features (like”, — write: www.hollywoodreporter.com
Whether it’s an ad featuring a group of stars (like Uber Eats’ with Bradley Cooper and Matthew McConaughey) or solo features (like Squarespace’s team-up with Emma Stone), viewers tuning into the NFL’s big event can expect to see a myriad of stars repping varying brands during commercial breaks.
And after skipping out on last year’s Super Bowl, State Farm has returned with a presence at the NFL event.
“We have a long-standing tradition of showing up at cultural moments that matter—where people gather and expect to see State Farm,” said Kristyn Cook, executive vp and chief agency sales and marketing officer at State Farm. “This year we’re returning to the big game to entertain fans with our signature humor and to share a simple truth: having insurance isn’t the same as having State Farm. This work reinforces exactly what that difference is, and why it matters.”
Keep checking back here for updates on the biggest names to expect in ads during Super Bowl LX.
Sabrina Carpenter for Pringles Sabrina Carpenter’s Super Bowl LX ad with Pringles may look reminiscent of her music video for “Manchild,” and that’s intentional. The ad, which debuts during the game’s third quarter, was shot by Vania Heymann and Gal Muggia, who directed the video for the Grammy-nominated track.
Entitled “Love at First Bite,” Carpenter builds her dream man completely out of Pringles. The happy couple strolls around town to do normal couple activities (such as a romantic dinner date or appearing on the Kiss Cam at a sporting event), before Pringle Man is destroyed by rabid fans.
Bradley Cooper, Matthew McConaughey and Parker Posey for Uber Eats In a new batch of ads for Uber Eats leading up to Super Bowl LX, Matthew McConaughey is trying to uncover the truth about whether “football’s one big ploy to sell food.” From theorizing with Parker Posey to interrogating San Francisco 49ers’ Sourdough Sam and driving Philadelphia Eagles fan Bradley Cooper crazy while he’s jogging, McConaughey is doing some serious digging on the matter, and viewers will have to wait until Sunday for the big reveal.
Ben Affleck, Matt LeBlanc, Jennifer Aniston and Jason Alexander for Dunkin’ It’s only fitting that Dunkin’ Donuts fanatic Ben Affleck is repping the brand once again — marking his fourth consecutive year appearing in a Dunkin’ Super Bowl commercial.
In the ad, titled “No One Can See This,” the Argo director shows a VHS tape labeled “Network Pilot ’95 v3” to some of the biggest sitcom stars of the ’90s: FriendsJennifer Aniston and Matt LeBlanc, along with Seinfeld‘s Jason Alexander. Aniston begs Affleck not to release the tape, warning, “No one can see this,” to which he reassures her it’s “only going to air once.”
Peyton Manning, Post Malone and Shane Gillis for Bud Light Peyton Manning, Shane Gillis and Post Malone are literally chasing after beer in the Super Bowl ad spot for Bud Light. In the video, which sees the trio reunited again, they tumble down a hill after a beer keg that gets dropped at a wedding.
Emma Stone for Squarespace The Super Bowl commercial for website-building platform Squarespace is delivering another iconic collaboration between Emma Stone and filmmaker Yorgos Lanthimos (they previously worked together on The Favourite, Poor Things, Kinds of Kindness and Bugonia). While viewers will have to wait until the big game on Sunday to see the full spot, a teaser reveals that the commercial will still feature the bold, provocative and darkly funny tone that Stone and Lanthimos are known for.
Ben Stiller and Benson Boone for Instacart Ben Stiller and Benson Boone take it back to the ’70s in their Super Bowl LX ad for Instacart — and they’re literally going bananas. Directed by Spike Jonze (Being John Malkovich, Her), the pair play Italian pop stars performing in green jumpsuits. Boone shows off his signature backflips, making Stiller envious and determined to attempt one himself, although both tries end without him quite sticking the landing.
Elijah Wood for Skittles Elijah Wood is delivering the rainbow in the Skittles Super Bowl XL ad. The Lord of the Rings star plays a magical three-legged creature summoned by a horn to deliver Skittles. Wood told People that the ad won’t air on TV; instead, he’ll perform it live at one lucky fan’s home.
Danny McBride, Keegan-Michael Key and Hailee Steinfeld for State Farm Danny McBride and Keegan-Michael Key are busy doing “work stuff,” whatever that may mean, as the two guys running Halfway There Insurance. In the new Super Bowl ad spot for State Farm, McBride and Key sing their version of “Livin’ on a Prayer,” while trying to explain to Hailee Steinfeld what Halfway There Insurance offers. However, they aren’t too convincing.
“Getting to work with State Farm and Danny McBride was awesome,” Key said in a statement about the spot. “Danny and I play a couple of guys running the rival ‘Halfway There Insurance’ — and yes, the name says it all. It’s a hilarious spot, and also makes a real point too; that having insurance is not the same as having State Farm. We are all super excited for people to see how the spot unfolds!”
Guy Fieri for Bosch The mayor of Flavortown, Guy Fieri, is almost unrecognizable in a Super Bowl LX ad for Bosch. As he appears to sit down for a haircut, the Diners, Drive-Ins and Dives host imagines shedding his signature look — frosted tips, goatee, blinged-out jewelry and colorful bowling shirts — in favor of a clean-shaven, brown-haired, nine-to-five version of himself in a button-down shirt and slacks.
Adrien Brody for Turbo Tax Oscar winner Adrien Brody plays a satirical version of himself for TurboTax. The Brutalist star pokes fun at his serious-actor reputation in the Super Bowl XL ad, portraying himself as overly dramatic while practicing his lines in a trailer and repeatedly declaring, “I can handle that for you!”
Kendall Jenner for Fanatics Fanatics Sportsbook is betting on Kendall Jenner with its first Super Bowl commercial, despite the long-running internet joke called the “Kardashian Kurse,” which claims that any basketball player who gets romantically close to her is subject to consequences. In the ad spot, Jenner addresses the memes and fan theories head on, and reveals that she’s actually been betting on the “Kurse,” while the internet continues to speculate.
Taika Waititi for Pepsi In Pepsi’s 2026 Super Bowl commercial, Taika Waititi makes an appearance as a therapist to none other than a polar bear. While the Academy Award winner’s name is certainly attached to the ad, it’s the polar bear who is the star of this show.
Scarlett Johansson, Jon Hamm and Bowen Yang for Ritz Bowen Yang has said goodbye to Saturday Night Live and hello to Ritz in the brand’s new advert, where he’s joined by Scarlett Johansson and Jon Hamm. In the ad, Yang and Hamm appear to be a bit salty that they weren’t invited to a party on Ritz island, though The Avengers star quickly shifts their mood, and the three jet ski through the sands of the bash.
“Bowen, Scarlett, and I go way back. We’ve been lucky enough to work together on a few projects over the years, and in the process, have built some great friendships both on and off set,” Hamm told THR of working on the Ritz commercial. “Getting to team up with them again has been a dream.”
Andy Cohen for Nerds Andy Cohen can be caught partying with Nerds in the brand’s Super Bowl campaign. The Bravo boss stars in the commercial that’s set at a pool party, although the fun is interrupted by Cohen receiving a “juicy” call from the Nerds.
Kurt Russell and Lewis Pullman for Michelob Ultra It seems Lewis Pullman is tired of being the one paying for everyone’s beer in the big game ad spot for Michelob Ultra. “Tired of always buying the Ultras, Gregory [Pullman]? Meet me at the blue elevator. Dawn,” Russell tells Pullman in the commercial. He then teaches the thunderbolts* star how to be the fastest skier down the mountain, so he’s not last and left buying all the drinks.
Elle Fanning and Andy Samberg for Hellmann’s Andy Samberg, playing Meal Diamond — a modern-day take on Neil Diamond — is trying to win over Elle Fanning in the Super Bowl spot for the mayonnaise brand Hellmann’s. Samberg sings a rendition of “Sweet Caroline,” however, his version is centered on sandwiches. And you know who is a major sandwich lover? Fanning, at least in the commercial, when Samberg squirts mayo on her sandwich in the middle of a deli.
Laura Dern, Sam Neill and Jeff Goldblum for Xfinity Laura Dern, Sam Neill and Jeff Goldblum, stars of the original 1993 Jurassic Parkhave reunited for a Super Bowl LX ad for Xfinity. In the spot, Jurassic Park loses its online connection, with fences starting to fail all over the park. But thanks to Xfinity, the park quickly gets back up and running. “That could have been bad,” Dern says, hinting at the Steven Spielberg-directed film’s chaotic and deadly plot.
George Clooney for Grubhub Clooney and Grubhub are making their Super Bowl debut in a big way. The ad spot — which reveals that the food delivery app will start offering no delivery and no service fees on restaurant orders over $50 — sees the Oscar winner at an extravagant dinner party. But for their last course, the guests learn that it’s the fees, leaving them dismayed. However, to everyone’s surprise, Clooney declares, “Grubhub will eat the fees!”
William Shatner for Kellogg’s Raisin Bran In a Star Trek-inspired ad, the franchise star William Shatner teleports to hand out Kellogg’s Raisin Bran to people, saying, “It’s fiber time!” and making a pun at the end when fans scream his name, he says to himself, “You’re too old for this, Shat!”
Spike Lee, Marshawn Lynch, iShowSpeed, Akshay Bhatia, Olympians Sky Brown, Kate Courtney and Sunny Choi for Oakley Meta Athletic intelligence is at the forefront of Oakley Meta’s Super Bowl ad, starring a plethora of stars. Spike Lee, Marshawn Lynch, iShowSpeed and Akshay Bhatia, plus Olympians Sky Brown, Kate Courtney and Sunny Choi all take turns wearing the glasses while in the middle of high-performance activities. The ad highlights the durability of the Oakleys, as stars take turns jumping out of a plane, skateboarding, biking, golfing, dancing and running and jumping into a moving plane and playing basketball.
Sofia Vergara for Sketchers Sofia Vergara’s ad with Sketchers will air just before Super Bowl LX kicks off, where the actress is supporting the brand’s new Hands Free Slip-ins. At the top of the commercial, the Modern Family star struggles to put on others pairs of shoes, but Sketchers swiftly comes to the rescue with a shoe that Vergara can literally step right into it. And Vergara loves the Slip-ins so much that she throws every other pair of kicks into her pool.
Serena Williams for Ro Tennis superstar Serena Williams is representing telehealth company Ro for this year’s Super Bowl in an for their GLP-1 weight loss offering. The commercial marks the launch of “Healthier on Ro,” a new national campaign spanning TV, digital and out-of-home, designed to highlight the benefits of GLP-1s including weight loss and other health biomarkers. And Williams outlines the benefits Ro has lent to her own life in the ad, noting that she’s lost 34 lbs since being on Ro’s GLP-1.
“I’m moving better on Ro,” she says while showing off her dance moves. “I’m feeling better on Ro. I’m Serena Williams. This is me, on Ro.”
Paige DeSorbo and William Fichtner for Kinder Bueno’s In this ad that depicts a spaceship seemingly taking a terrible turn, Kinder Bueno’s come to the rescue. Former Summer House star Paige DeSorbo is in the command room communicating with said spaceship, where she pronounces that things are “No Bueno.” Although William Fichtner is there to affirm, “Yes, Bueno,” after he got his hands on Kinder Bueno’s crispy, creamy chocolate bar. The ad marks the brand’s first-ever Super Bowl spotlight.