BitMine invests $200 million in Beast Industries, owned by YouTuber MrBeast

BitMine invests in MrBeast. January 15, 2026 BitMine a public company from the largest volume of Ethereum (ETH) shares announced large-scale investments. A crypto company is investing 200 million dollars in Beast Industries the media empire of a famous YouTuber MrBeast . This decision marks a significant step in the convergence of cryptocurrencies and the economy of content creators.

Key points of this article:

• BitMine has announced a $200 million investment in Beast Industries, the media empire of MrBeast, which will further strengthen the connection between cryptocurrencies and the economy of content creators.
• This strategic alliance between BitMine and Beast Industries could redefine the digital landscape by integrating decentralized finance into the content creation sector, promising an unprecedented media revolution.

The company Bitmine Immersion Technologies known in the world of cryptocurrencies for its ambitious strategy of accumulating over 4 million ETH in Ethereum continues to amaze. In a press release published on Thursday, January 15, 2025, Bitmine announced an investment in Beast Industries in size 200 million dollars .

This company is founded Jimmy Donaldson also known as MrBeast is a content creation giant, its channels on YouTube have close 500 million followers and billions of views every month.

“We believe MrBeast and Beast Industries are the leading content creators of our generation, with unparalleled reach and engagement among Generation Z, Alpha and Millennials. (…) Beast Industries is the world’s largest and most innovative platform for creators, and our corporate and personal values ​​are perfectly aligned.”

Thomas “Tom” Lee, President of Bitmine

The investment deal is expected to close in approx January 19 2026 year. We will remind that last October to the United States Patent and Trademark Office (USPTO) trademark application for “MrBeast Financial” has been filed which covers such services as exchange cryptocurrency and payments as well banking and investment management services .

“We are delighted to welcome Tom Lee and Bitmine as new investors in Beast Industries, joining our existing lead investors. (…) We look forward to exploring opportunities to collaborate and integrate DeFi (decentralized finance) into our future financial services platform.”

Jeff Hausenbold, CEO of Beast Industries

BitMine’s investment in Beast Industries illustrates this growing synergy between crypto industry players and digital content creators. Because cryptocurrencies continue to gain popularity figures such as MrBeast will play key role in their mass implementation .