“If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Kourtney Kardashian Barker and Kris Jenner are doing a full New Year’s reset, starting with their first-ever Lemme campaign together for Kardashian Barker’s latest product launch, Lemme Creatine. The body toning gummies”, — write: www.hollywoodreporter.com
Kourtney Kardashian Barker and Kris Jenner are doing a full New Year’s reset, starting with their first-ever Lemme campaign together for Kardashian Barker’s latest product launch, Lemme Creatine. The body toning gummies, dropping online on Jan. 13, continue the brand’s rapid expansion in the women’s wellness sphere.
Kardashian Barker is no stranger to creatine monohydrate’s “gym bro” reputation. “A lot of people still think of creatine as something that makes you bulky,” she exclusively tells The Hollywood Reporter“but it’s actually one of the most researched nutrients out there — supporting strength, recovery and even brain health.”
Although it likely needs no introduction after the laundry list of viral product drops, Lemme is a vitamin and gummy supplement brand founded by Kourtney Kardashian Barker in 2022. What started off with three core products — Lemme Chill, Lemme Focus and Lemme Matcha — has quickly grown into an expansive collection of gummies, capsules and soft chews for everything from weight management and hair growth to intimacy and immunity.
And now, Lemme is launching creatine gummies (that taste like sour strawberry) to increase muscle strength, support lean body mass, promote muscle recovery and support cognitive health. “What really stood out to me is that women naturally have lower creatine levels than men, which makes supplementation especially important for women,” Kardashian Barker adds.
For the January 2026 campaign, the founder tapped her mom, Kris Jenner. “I’m always paying attention to what actually makes a difference in how I feel day to day,” Jenner tells THR. “Creatine has been getting so much attention lately — not just for strength, but for overall wellness and recovery — and it really caught my interest. When Kourtney told me Lemme was launching a creatine and asked me to be in the campaign, it felt like such a natural fit and so excited with how the creative turned out.”
In terms of New Year’s resolutions, Jenner “believe[s] in setting intentions that feel sustainable,” she says. “For 2026, I’m really focused on prioritizing my health and energy, because everything else flows from that. My word of the year would be strength — physically, mentally and emotionally. And I need to keep up with my grandkids!”
Lemme Creatine Gummies will be available to shop online starting Tuesday, Jan. 13, retailing for $30 for 60 gummies. Learn more about the latest Lemme launch at LemmeLive.com.