“The head of Instagram, Adam Mosseri, says that companies that make digital cameras have chosen the wrong vector of development. The head of Instagram, Adam Mosseri, drew conclusions for the year 2025, analyzing 20 images dedicated to the new era of “boundless synthetic material”, which is becoming more difficult to distinguish from reality, as well as the former, more soulful Instagram feed, which, according to him, “has not been relevant” for many years, writes UNN […]”, — write: businessua.com.ua
The head of Instagram, Adam Mosseri, did conclusions for the year 2025, analyzing 20 images dedicated to the new era of “boundless synthetic material” that is becoming more difficult to distinguish from reality, as well as the former, more soulful Instagram feed, which, he says, “has not been relevant” for many years, writes UNN with reference to The Verge.
Details A writer on The Verge noted last year that “…there is a default assumption that a photo is fake, as creating realistic and believable fake photos has now become rudimentary,” and Mosseri is said to share that sentiment.
“For most of my life, I could safely assume that photos or videos were pretty much accurate representations of what was happening. Obviously, that’s not the case anymore, and it’s going to take us a few years to adjust,” he stressed.
“We’re going to shift our focus from assuming that what we’re seeing is true by default to starting with skepticism. Paying attention to who’s spreading something and why. It’s going to be unusual — we’re naturally inclined to trust our own eyes,” Mosseri noted.
According to Mosseri, the transformation needed for Instagram and other platforms is that “we need to create more powerful tools for creativity. Identify and validate AI-generated content. Recognize markers of authenticity in whoever is posting the content. Continue to improve the originality ranking.”
Mosseri, who focuses on Instagram, insists that “we don’t like to complain about ‘artificial garbage,’ but there’s a lot of amazing AI content out there,” without naming anything specific or specifically mentioning that Meta is committed to developing AI tools. He claims that camera companies are going the wrong way by trying to give everyone the ability to “look like a professional photographer from 2015.”
Instead, according to him, “unprocessed”, low-quality images are currently a sign of authenticity until AI can copy the flaws. Then “we’ll need to shift the emphasis from what’s being claimed to who’s claiming it,” using fingerprints and cryptographic signatures of images from the cameras that took them to identify genuine media files instead of relying on AI-added tags and watermarks.
According to the newspaper, Mosseri is not the first leader of a technology company to point out the same issue. Samsung chief Patrick Shome suggested that “real photos don’t really exist” after last year’s controversy over Galaxy phones’ approach to taking pictures of the moon, while Apple’s Craig Federighi told the WSJ he was “concerned” about the impact of AI editing.
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