December 26, 2025
"Don't shoot": new merch from Ukrainian Pravda in collaboration with DAMIRLI thumbnail
Ukraine News Today

“Don’t shoot”: new merch from Ukrainian Pravda in collaboration with DAMIRLI

“Ukrainian Pravda” together with the DAMIRLI brand launched a collaboration dedicated to freedom of speech and society’s right to know the truth. All funds from the sale of the collection will be used to support the department of journalistic investigations of the UP, headed by Mykhailo Tkach.”, — write: www.pravda.com.ua

“Ukrainian Pravda” together with the DAMIRLI brand launched a collaboration dedicated to freedom of speech and society’s right to know the truth. All funds from the sale of the collection will be used to support the department of journalistic investigations of the UP, headed by Mykhailo Tkach.

As part of the collaboration, hoodies and caps are presented in several colors – red, black, blue, gray and leopard print.

“Don’t shoot” is a phrase well known to the journalists of “Ukrainian Pravda”. It is her that our reporters often hear at the moment when the camera turns on where they are trying to hide information.

Advertising:

These words became the central inscription of the collection – as a symbol of the daily work of journalists who record reality despite pressure, threats and direct attempts to hinder their professional activities.

The investigation department of “Ukrainian Pravda” systematically encounters such obstacles. Mykhailo Tkach is a victim in 12 criminal proceedings related to obstruction of journalistic activity. The last attack on him was carried out while working in Israel.

“We very often cover topics that many people try to keep quiet. And very often we hear in response: ‘don’t film,'” says Sevgil Musaeva, editor-in-chief of “Ukrainian Pravda”. a limit beyond which our journalism does not retreat.”

This merch is not just a thing. This is a public position and direct support for independent journalistic investigations of public importance.

How to get merch To get merch, you need:

  • Go to the page of the “Ukrainian Pravda” Readers’ Club
  • Scroll down the page
  • Click the “Quick Donate” button

After transferring funds, you must save the receipt from the LiqPay payment system and send it to club.pravda@ua. In response, the UP Readers’ Club team will send a form for choosing a merch.

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