“Ukrainians are increasingly actively participating in the global marketing phenomenon “Black Friday”. According to Rozetka marketplace analysts, consumers are most interested in smart gadgets, such as smartphones and laptops, as well as children’s goods and mobile accessories. However, among actual purchases in 2024, demand for cat food, alcoholic beverages, and even certain household items turned out to be quite high. The most expensive”, — write on: ua.news
Ukrainians are increasingly actively participating in the global marketing phenomenon “Black Friday”. According to Rozetka marketplace analysts, consumers are most interested in smart gadgets, such as smartphones and laptops, as well as children’s goods and mobile accessories. However, among actual purchases in 2024, demand for cat food, alcoholic beverages, and even certain household items turned out to be quite high. The most expensive products were the MSI Titan gaming laptop for UAH 284,475 and the Samsung TV for almost UAH 280,000.
Source — Ministry of Finance
The most active buyers during promotions remain residents of large cities, in particular Kyiv, Odesa, Lviv and Dnipro. In these regions, goods such as Christmas gifts, coffee and personal care products are in demand. Despite the growing interest in Ukrainian brands, consumers mostly choose proven international offers during Black Friday.
Experts predict that in 2025 people will expect a similar trend with an emphasis on the practicality of products. It is expected that technology will continue to be at the top of desired goods, but the actual purchases will be more about accessories and peripherals. For effective shopping, experts advise to start forming lists of desired goods in advance.
