“When Mark Zuckerberg once again took the stage in a gray T-shirt, the Internet exploded with jokes. But behind this gesture is not laziness and lack of taste, but strategy. In October 2025, the Financial Times reminded again: many business leaders consciously choose a “uniform”. Photo: Pixabay Steve Jobs made a cult out of a black turtleneck and jeans. Barack Obama admitted that he wore […]”, — write: businessua.com.ua
But behind this gesture is not laziness and lack of taste, but strategy.
In October 2025, the Financial Times reminded again: many business leaders consciously choose a “uniform”.
Photo: Pixabay Steve Jobs made a cult out of a black turtleneck and jeans. Barack Obama admitted that he wore only gray and blue suits so as not to waste energy on choosing clothes. Economists call this “cognitive cost reduction.”
Every decision requires brain resources. The fewer small decisions, the more energy is left for strategic ones.
In September 2025, a Stanford University study confirmed that people who minimize the number of household choices make more balanced business decisions (Stanford University). This explains why billionaires prefer matching clothes.
But there is also a social aspect. The uniform becomes a status symbol. She says: “I’m so busy with important things that I don’t waste time on wardrobe.” In a world where attention is the main resource, this is a powerful signal.
Financier Nasim Taleb said in an interview with Bloomberg in the fall of 2025: “The strength of a leader is not to be distracted by small things. A uniform is not about style, but about power over time.”
This trend is also noticeable in Belarus. Young entrepreneurs increasingly choose minimalism in their clothes. Not because they don’t care, but because they understand: energy is not needed to choose a shirt, but to choose a strategy.
The irony is that the uniformity of clothing makes these people recognizable. Jobs, Zuckerberg, Obama – their style has become part of the brand. The uniform becomes a symbol that works better than any logo.
As a result, the habit of wearing the same thing is not a whim or boredom. It’s a tool. And perhaps it is he who allows successful people to maintain clarity of mind where others drown in the chaos of everyday life.
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