“If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Line Friends and ATEEZ have once again teamed up for a new collection. MIGHTEEZ, the character line designed in part by the members of K-pop supergroup ATEEZ, will have a new line”, — write: www.hollywoodreporter.com
Line Friends and ATEEZ have once again teamed up for a new collection.
MIGHTEEZ, the character line designed in part by the members of K-pop supergroup ATEEZ, will have a new line including US-exclusive items that will be available online and at the Press, Start! Enter the MIGHTEEZ pop-ups taking place at two of the brand’s stores – one at the brand’s flagship Hollywood store and one in New York.
The character line, which Line Friends and ATEEZ announced earlier this year, features a custom character for each member – Hongyo, Ddeongyo, Tyuyo, Ddangyo, Saniyo, Mingyo, Kkamyo and Jjongyo. Each is equipped with a superpower, in the storyline of the merchandise. The powers, which were assigned by the ATEEZ members themselves, are time control, intuition and foresight, spatial control, all-purpose helper, digestion, sage wisdom, teleportation and weather manipulation, according to a release.
The characters of MIGHTEEZ. Courtesy of Line Friends
The new collection features a variety of items inspired by and featuring the characters including plush dolls and keychains, shirts, hats, tote bags, photocard holders and more. Merchandise from the global pop-ups, which took place in the Korean cities of Seoul and Busan, will be available in the US in the new year, according to a release. The company also says pop-ups will be held in China, Hong Kong and Japan into November.
The pop-ups, which run Oct. 24 through Nov. 12, will feature photo walls and placards with ATEEZ’s handprints. There will also be a polaroid keepsake for fans, interactive activities, an ATEEZ-themed photo booth. The first 100 people to purchase ATEEZ or MIGHTEEZ products during the first three days of the pop-up will receive an exclusive sticker. LA’s pop-up will have a DJ for some of the day Saturday (Oct. 25) and a photocard decoration and trading station. Meanwhile, the New York pop-up will allow fans to write messages to the group.
Line Friends says the pop-ups are “highly significant” as they’re “the starting point for the long-term MIGHTEEZ IP business that Line Friends and ATEEZ will jointly develop,” according to a release.
ATEEZ is an eight-member K-pop group hailing from Korean label KQ Entertainment. In the nearly seven years since their 2018 debut, ATEEZ has managed to dominate global music charts (including two No. 1 albums on the Billboard 200 chart and two entries on the Hot 100), perform on major stages like Coachella and star in TV shows like Apple TV+’s KPOPPEDwhich was released in August.
Known for their electric performances and dynamic stage presence, the boy group — consisting of members Hongjoong, Seonghwa, Yunho, Yeosang, San, Mingi, Wooyoung and Jongho — has managed to carve out a space for themselves in the industry. Their latest EP and its repackage, Golden Hour: Part 3landed the group their first entries on the Hot 100 with “Lemon Drop” and the English-language track, “In Your Fantasy.”