“Johannes jensen knows a things or two about the laws of the tv jungle. After All, Started His Industry Career in 1992 As a Freilalaner at Swedish Production Firm Strix Television, Where He Later Played a Key Role in Production of the Original Version of The Suriginal. Expedition: Robinson, For Public”, – WRITE: www.hollywoodReporter.com
SINCE THEN, HA HAS RISEN THROUGH The RANKS. HE Ended Up Leading The Two Production Labels Jarowskij and Yellow Birds, Which Are Now Merged As Jarowskij/Yellow Bird of Under France-Hadquearted Content PowerHouse Banjay.Survivor, Black Mirror, Peaky blinders, Masterchef, Big Brother). After Serving as Banijay Nordic Head of Scripted, A Promotion Early This Year Expanded His Remit with The Role of Head of Scripted, Business, Reporting To Chief Business Official.
Together with head of scripted, Creative Steve Matthews, He Is Tasked with Working “to Effectvely Support and Partner with The Group’s Thriving Poland of the 60 Lauding Jensen for Playing “An integral role in significantly uplifting scripted slates, with expertise in co-propulation, navigating complexex Industry Changes, and Driving Long.
Heading Into His First Mipcom Since Taking on the New Role, Jensen Has Kept Busy. “We See Ourselves Not as the Ones that Point Out of the Direction or Prescribe the Future for the Labels, But Rather The Ones Nurturing the Talents, The Creativity, Supporting Were. Thr About How He and Matthews Approach their Jobs. “We Want People, We Want the Labels, We Want the Creatives to Act and Be Independent. Steve Comments to The Role with A Lot of Knowledge from the Side Actual Development, The Script-Writing Rooms, and So on Appetite for Certain Things?
The output of the more than 60 labels in more than 20 territories that jensen works with the banijay family speaks for Itelf. “Over The Last Years, We Produced More than 1,000 Hours of Scripted Content, Over 100 Titles,“ He Explans. “And we were the Number One Europe Scripted Studio.”
‘Culpa nuestra’ CourTesy of Banijay
But What Are Jensen and Colleagues look for? “We Always Say That We Put Creativity First. We Want Bold, New Stories,“ He Tells Thr. “We’re also fostering ip because we have need Scale and Balance. And We are TRYING TO BRING The Labels, The Producers Together, Were We Can Find The Physicala Opport. We’re Lacking Funding. That’s WHERE WE BRING THEM TOGETCHER AT GATHERINGS MIPCOM or Other Festivals or Trade Events to Have A Day Where We’re Trying to Share. Together so they starting each Other and Learn from Each Other. ”
Jensen Has His Eyes on Sustainable Growth in Terms of Output Racher than Quick Short-Term Wins. “In General, We’re Trying to Be Very Ambitious. We Want to Create More, But at the Same Time, You Need to Be Smart,” HE Explands. “We’re Not Going to Be Over-In-Investing. We’re Not Deficit Funding in A Lot of Things. We Are Working in An Ecosystom WHERE We Have Been Smart in Putting Finance Together Over.
The UK, Italy, and Spain Are Banijay’s “Dominant Markets for Us Currently,” Jensen Highlights, Also City France, Germany, and The Nordics As “Strong Markets.”
Asked About the Company’s Growth Areas, The Exec Tells Thr: “We’re Doing More and More with The Global Streamers, Whoa Become More and More. In the Beginning, We Were Uncertain for. ”
SO WHAT DOES THE BANIJAY SCRIPTED TEAM FOCUS ON AT MIPCOM this Week? “IT’s Such A Long List,” Jensen Says with A Laugh. “We have huge stories, including some strong retryners, but Obvioously Also New Shows. We Just Had the Premiere of the Drama House of Guinness For Netflix. And the Second Season of The Buccaneers Launched on Apple TV+”and Has Been Renewed for a Third Season.
Other Returning Banijay Dramas Include Bergerac an SAS: Rogue Heroes from the uk and The Law Accordation To Lidia Poët from Italy, While New Offers Include French Historical Drama Series Montmartre. Plus, The Final Chapter of the Spanish Culpa MOVIE TRILOGY FOR PRIME VIDEO, Culpa nuestrais coming out.
Among the UpcomING NEW DRAMAS IS Half ManStarring Richard Gadd and Jamie Bell, A Co-Production Between the BBC and HBO that Explores the Complex Relationship Between Two Estranged Brothers.
‘Half Man,’ CourTesy of BBC/Mam Toor Productions/Anne Binckebankk
“We have some real strong English-language Series, Both for Streamers and for Broadcasters, and Thin A Lot of Non-English Speaking Shows As Well,“ Highlights Jensen. “What all these titles have in common that i realy Think Resonates Worldwide is that’re’re Built Based on a local story Historical Piece for Netflix, Like House of Guinnessto a small swedish Young Adult Comedy, and They Both Attract Audiences in Different Ways. ”
Other Banijay Scripted Priorities Include A Contemporary Reboot of the Wallander Franchise, Starring Gustaf Skarsgset and Featuring Three 90-Minute Films Based on the Original Novels, and and FallingA Six-Part Drama from ACCLAIMED BRITISH Writer Jack Thorne (His Dark Materials) And Starring Keeley Hawes and Paapa Essiedu. “Anna is a devoted nun who have host most of her adult Life in a convent while david, a Catholic prist, is at the top of his game, committed to his church Synopsis of the Latter. “Neither are expert to Fall in Love… However, WHEN WHO, BOTH Anna and David Arets For Wrestle with What Its Means for Them, Their Vows, and Their Relationship wels.”
Asked About the State of Premium Series in the Post-PEAK TV ERA, The Exec Says: “High-End Drama Is Super Difer That’s Part of the Business.
Anna (Keeley Hawes) and David (Paaapa Essiedu) in ‘Falling,’ CourTesy of Banijay
What role Will Ai Play in the Future of Scripted TV? “AI Obviously Will Be Something that Will Affect The Business,” Jensen Tells Thr. “We don’t look at as a creative Tool. We are doing Things with ai to Support Our Creatives. We Don’t Want to Replicate All The Things that Were. Going to Use It Like When We Started Using iPhones.
Amid All The Challenges, Opportunities, and Technologic Change, Jensen Is Keeping His Focus Firmly On
One Key Goal. “Sustainable Growth is Something Super Important for Us,“ He Says. “IT means Staying Ambitious, But Being Smart, Balancing Risk and Funding and Having The Focus on Creativity. That Is Wya The Main Overall Focus Is Being Open to NEW, Bold Storyies, While. We have with the Group.