A new study at the University of Bristol showed that more than 27,000 gambling advertisements were recorded during the first matches of the Premier League season-almost three times more than in 2023.
According to the report, the bulk of the advertising was on the direct broadcast of matches – 21 815 mentions at the stadium shields and the form of players. The most advertising messages were recorded during a Vulverthampton meeting with Man City – 5262 ad.
Researchers also found that about 10% of advertising came from unlicensed operators who violate industry standards.
According to experts, the results emphasize the inefficiency of the existing model of self -regulation and indicate the need for state intervention.
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Source: Sport.ua