October 7, 2025
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Ukraine News Today

Instagram will give gold rings to the best creators of the platform

Dmitry Dzhugalik Author of news on Mezha.media. I write about what I actively admire, namely technology, games and cinema.

Instagram launches a new reward program for the best creators on the platform – “Rings”. The company will hand over 25 to the most popular authors the gold ring and add the appropriate icon to their profile.

The winners will be selected by a jury, which will include Instagram Head Adam Mosseri, director Spike Lee, designer Mark Jacobs and YouTube Marquez Braunley, better known as MKBHD.

The awards appeared after the Instagram bonus program was closed for authors and reducing the number of deals with brands. At the same time, the platform will only hand over a gold ring without financial support.

MKBHD notes that this award is more about “special visibility and a kind of incentive for people.” Because of this, they will also choose the creators who put the most effort in their work, not just those who have the most subscribers.

At the same time, 25 winners will be able to change the color of their profile background and set up the “like” button.

Meta in 2023 stopped the Reels Play bonus program, which was a key source of income for many content authors on Instagram and Facebook. In 2024, Mosseri stated that the company was considering other compensation opportunities, but there were no announcements. Moreover, in 2024 the creators of the content saw a sharp fall in brands by 52%, the decision to reward the creators with rings, not in cash, may seem somewhat controversial.

”, – WRITE: www.pravda.com.ua

Dmitry Dzhugalik Author of news on Mezha.media. I write about what I actively admire, namely technology, games and cinema.

Instagram launches a new reward program for the best creators on the platform – “Rings”. The company will hand over 25 to the most popular authors the gold ring and add the appropriate icon to their profile.

The winners will be selected by a jury, which will include Instagram Head Adam Mosseri, director Spike Lee, designer Mark Jacobs and YouTube Marquez Braunley, better known as MKBHD.

The awards appeared after the Instagram bonus program was closed for authors and reducing the number of deals with brands. At the same time, the platform will only hand over a gold ring without financial support.

MKBHD notes that this award is more about “special visibility and a kind of incentive for people.” Because of this, they will also choose the creators who put the most effort in their work, not just those who have the most subscribers.

At the same time, 25 winners will be able to change the color of their profile background and set up the “like” button.

Meta in 2023 stopped the Reels Play bonus program, which was a key source of income for many content authors on Instagram and Facebook. In 2024, Mosseri stated that the company was considering other compensation opportunities, but there were no announcements. Moreover, in 2024 the creators of the content saw a sharp fall in brands by 52%, the decision to reward the creators with rings, not in cash, may seem somewhat controversial.

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