“Imagine you are sitting in a diner, and a Man Walks in with a bomb. You have five minutes Until the Police Arrive. Can You Persuade Him to Surrender? IT’s a classic movie plot, cliché Even, but of COURSE, YOU CAN’T Talk Back to the Movie, It Is A One-Way Medium. Generative Ai Technology, However”, – WRITE: www.hollywoodReporter.com
IT’s a classic movie plot, cliché Even, but of COURSE, YOU CAN’T Talk Back to the Movie, It Is A One-Way Medium. Generative Ai Technology, However, Can Turn That Experience Into Something Much More Interactive.
A pair of tv veterans, work with a former journalist and technologist, are betting that while the technology maycent, the Time to take that leap is now.
Gavin Purcell, A Former Late Night TV Producer for NBC’s Late Night an The tonight ShowKevin Pereira, The Former Host of the G4 Series Attack of the ShowAnd Rex Sorgatz, A Former Editor for Wired and Msnbc, Have Launched A New Company Called and THEN, WHICH SEEKS TO LEVERAGE HUMAN CREATIVITY AND AI ENTEVITS AnTe.
And THEN IS LAUNCHING WITH A HANDFUL OF INTEAGY EXPERIENCES CREATED by The Founders, Including A Take On Password or The $ 100,000 Pyramidwith USers Having to Feed Clues to An ai-Powered “Celebrity” Partner “La La Stardust;” and An Experience Where Users Need to Persuade An Alienning A Docking Bay to Alev Their Cargo Ship to Land. Each Experience Has An Author or Byline, ALLOWING USERS TO Se Seek Out Creaters That Resonate With Them.
The experiences are Audio-Based (Thought Is a Text Mode for Those Who Want It IT), with USers Speaking to the AI Characters to Try And Accomplish The Goal OR TASK AT HAND. The result is surprisingly emotional, with the rush of having la la stardust gues the right Word, or a Sense of Relief WHEN “Larry” disangges the bomb in the Diner.
“The thing’s kind of engaging about this idea, is you as getting into a conversing,“ Purcell Says. There is something weird about the audio part of it all. WHEN YOU ARE Just Talking, It Makes It Feel Like It’s OKay to Pretend, It’s A Little Childlike in A Weird Way, You Start to Kind of Buy Into Thing. So i thinkk for us, what we thorough about is, what are interactive moments that could be reality interesting? The goal with thesee is, ultimately, multi -chapter narratives WHICH WILL BEC
“My thesis about this is that Younger People, Who Are Already More Performative WHEN IT MEDIA to Media, They’re Already On Camera A Lot More Things, ”he adds.
And, surprising for a startup Built on ai Technology, Humans Are at the Center of What Are Are Building. Each Game, World, and Character Is Created by A Person, The Rules Are Set by the Creator, The AI is in Service of the Story.
IT’s A Contrast to the Giant LLMS, WHICH Are Capble of A Lot, But Require A Lot of Work on the User’s Part to Get there.
“I THINK THAT THAT KIND OF LIKE PEOPLE Are Missing Right Now, WHEN SOMETING IS AVAILABLE AND IT’S SO BIG AND SO Wide Open, Itly Only You Start Putting Boxes on this Purcell Says.
Take the Alien Docking Experience. WHEN The Hollywood Reporter Recently Played It, It Was A Bribe of Freshly-Baked Levain Cookies That Ultimately Secured Passage To The Port. But Evelyone Else’s Experience Will Be Uniquelly Their Own, by Design.
“Kevin Made in Four Hours, It Was His Idea, And I DON’T’T THINK AI JUST Coming Up with That on It Own Wuld Have Been Nearly As Fun,“ Purcell Says. “IT May Hotten Somewhere, But It’ll Start to Feel A Little Cliched.I Am A Big Believer That Sure, AI Will Getter at Making Stuff, But I Still Think The Som. for a very long time. it. ”
The Goal Is To Have A Regular Cadence of Experiences, Some Whally Original and Some Built on a Central Premise. The Game Show, for Example, Can Have Fresh Clues and Contestants Every Day, or Change My Mind Can Seie The User DEBATE AI COMPETITOR ON A Fresh Topic That Changes FreQuently. The Company have raised some capital from the a16z speedrom account of the Accelerator Program, But Are Early in the Process of Sectioning Investors, While ALSO POLOTING HOW TO MONETIZE AT.
Advertising May Be a Part of of that, As Could Be Subscripts (Ie in A Multi-Part Story, The First Few Installments Could Be Free With Future Versions Payalled).
“One Thing’s Really Interesting About the Game Show, and I Think There’s A Real Fine Line to Thread Here, Is That We Can Deliver in An Experience An Advertising Message that Exper. Doesn’t Feel Like You’re Jumping Out Into Haring A Host Read Something that’s A Minute Long, ”Purcell Says. “The host of that game show could easily Say, Today’s Show Is Brough To You By X, And It’s Like A Mini Thing That’s Part of A Game That You Can Can Can Can Still Deliver For For, But I TIK YOU CAN DO. that makes it feel like it’s immersive. ”
Purcell Frames the Emergence of ai Tech As Part of a Longer-Trend in Media. Just as Platforms Like YouTube and Tiktok Have Democratized How Content Gets Distributed, He Believes that Ai Tools Will Democratize How CONTENT GETS CREATED. But they also want creative people to jump in the pool and stretch their storyteling muscles.
“We Want the Talent Aspect of this to Feel Open to People That Have Done Creative Work in Other Places,“ Purcell Says. “I Know Just Because It’s AI, that’ll Turn Off a ton of People in the First Place, But The Goal Is Really To Put the Talent First in a Big Way.”